New York, NY (PRWEB) March 3, 2010
The Global Challenge Institute today announced the launch of The Katerva Challenge (http://www.katerva.com), a world-class, six-month event that uses competition, education, collaboration, and social media to solve universal problems that affect the world. In 2010, the Challenge's inaugural year, the task is to reduce greenhouse gas emissions to slow the onset of climate change. Corporations, governments, institutions, and associations will create five-person teams tasked with solving this global plight by incubating original ideas with mass appeal. Winners will be chosen by online voting and an expert panel.
"There are a great many challenges we are facing in the world today that can best be addressed by a global community effort," said Terry Waghorn, CEO of The Global Challenge Institute. "Today we have more knowledge, education, and problem-solving power within our grasp than ever before. We’re excited to bring bright minds together around a single purpose each year for the betterment of mankind."
Participating in the challenge is Blank Canvas International—a sustainability consultancy from South Africa—and Clean Air Champions—a coalition of athletes dedicated to improving air quality. "We're thrilled about these teams, and the great interest received from large companies," said Ged Davis, a former Managing Director of the World Economic Forum and now member of the Katerva Challenge's expert panel. "We encourage them and others to join us in the race to reduce greenhouse gases."
Global in nature and collaborative by design, the Katerva Challenge provides participants with leadership development, and opportunity to network with the world's most innovative individuals and gain public recognition. Winners also receive a prize of USD $250,000 worth of business services.
ABOUT THE GLOBAL CHALLENGE INSTITUTE
The Global Challenge Institute (GCI) is a non-profit prize institute that designs and manages public competitions for the benefit of humanity. GCI’s primary offering -- The Katerva Challenge -- helps global organizations unlock the wisdom of crowds to solve the world's most challenging problems. Encouraging the world's most innovative and prestigious organizations to dedicate their best people and resources to solving pressing global problems, GCI’s competition gives back to each group via employee enrichment, marketing, product development, and business tools and services that accompanies annual participation. For more information, visit http://www.katerva.com.