Atlanta (PRWEB) March 3, 2010
BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, was twice recognized as a finalist for the prestigious American Marketing Association’s AMY Awards. The agency was selected in the email program category for its work on behalf of Chick-fil-A® and CEO Simms Jenkins was chosen as a finalist for Marketer of the Year – Agency.
The award entry, “Chick-fil-A Enhanced Email Program Drives Sales, Social Engagement and Subscriber Loyalty,” showcases BrightWave’s work as Chick-fil-A’s email marketing agency of record. The two companies launched the email program in early 2009 with the goal of better integrating Chick-fil-A’s Email Insiders program into its overall digital marketing strategy. BrightWave Marketing developed a plan for the quick-service chicken restaurant company with 1,480 locations, to reach its audience with messages that were more memorable and conversational, in addition to emails that were more promotional in nature. Highlights of the program were:
- 77 percent of email subscribers surveyed say they had visited a Chick-fil-A store as a result of an email campaign
- 73 percent of email subscribers surveyed said they read every Chick-fil-A email
- Email helped increase Facebook fan growth by 700 percent to surpass 1,000,000 fans
- Response metrics 215 percent and 1,600 percent higher than industry averages (Opens & Click Through Rates)
Additionally, BrightWave founder and CEO Simms Jenkins is a finalist for Marketer of the Year – Agency. Billy Mitchell, principal and senior creative director at MLT Creative, is the other finalist for this top honor. Jenkins led BrightWave Marketing to an outstanding year in 2009 and has positioned the company as one of the premier email focused agencies in the country by helping clients achieve superior ROI within their email marketing and digital targeted messaging efforts.
“As a past AMY winner for our work in the email marketing space, BrightWave Marketing understands the importance of this recognition and the AMY Awards place in the Atlanta marketing community” stated Simms Jenkins of BrightWave Marketing. He added “I am personally humbled and honored by being a finalist for the Atlanta Marketer of the Year Award on the Agency side and proud of our team for being recognized for our work for client, Chick-fil-A.”
The 2010 Atlanta Marketer of the Year (AMY) Awards are open to corporate and agency marketing professionals in Georgia. These annual marketing awards from the American Marketing Association Atlanta chapter celebrate more than just great creative – they recognize companies that craft innovative strategies, unforgettable creative and produce outstanding results. This year’s AMY Awards Ceremony will be celebrated on March 11, 2010 at the Fabulous Fox Theatre. Information on the event can be found at http://amyawardsatl.com/index.html
About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.
About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country’s fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city’s diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. And a new mentorship program will be launched this fall—which will add to the value that is provided to members. Atlanta was named "Best in Class Chapter" for its size category and received Special Merit Awards for strong performance in the following areas: finance, member recruitment, collegiate activities. To learn more, visit http://www.ama-atlanta.com.