Aurora WDC Names Derek Johnson CEO

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Aurora WDC, a longtime leader in global competitive and market intelligence, announced today that Derek Johnson has been named Chief Executive Officer while founder Arik Johnson has become Chairman of the fast-growing professional services firm.

Aurora WDC offers clients of every kind global primary research, competitive and market analysis, monitoring and training services, software and systems consulting, counter-intelligence, integrated program development and a network of third-party solution partners to intelligence teams and their clients worldwide.

Aurora WDC offers clients of every kind global primary research, competitive and market analysis, monitoring and training services, software and systems consulting, counter-intelligence, integrated program development and a network of third-party solution partners to intelligence teams and their clients worldwide.

"Derek's guidance as Director of Research and COO has been critical in building Aurora's presence as a trusted advisor to top managers. I'm thrilled to announce Derek's new leadership of the firm to our clients and partners around the world," said Arik.

Aurora WDC, a longtime leader in global competitive and market intelligence, announced today that Derek Johnson has been named Chief Executive Officer while founder Arik Johnson has become Chairman of the fast-growing professional services firm.

"Derek's guidance as Director of Research and COO has been critical in building Aurora's presence as a trusted advisor to top managers. I'm thrilled to announce Derek's new leadership of the firm to our clients and partners around the world," said Arik. "When Derek joined the firm seven years ago I knew our clients would benefit from the discipline, focus and managerial excellence he brings to every project he's involved with and that has enabled Aurora to grow at a sustainable pace. This change will also enable us to work more closely together across lines of business."

"While I will continue to be deeply engaged with all of Aurora's research teams and their day-to-day operations, I am proud to have added several key, senior people to our research team over the past few years," Derek said. "Aurora's gifted research managers are the main reason I've had the flexibility to work on developing new capabilities for our clients and feel confident accepting this new responsibility. I look forward to working shoulder-to-shoulder with clients and Aurora's team alike just as I have always done, while also having a stronger role in guiding the overall strategy of Aurora as a company and the value more integrated solutions can provide clients in the future."

Meanwhile, in his first initiative as chairman, Arik is launching Aurora's new R&D lab focused on solving the most persistent, widespread intelligence problems with new and novel methods to reduce risk and exploit growth opportunities.

The company will be celebrating its 15th Anniversary at a special event to be held the evening of Thursday March 11th in Washington DC at the 2010 Society of Competitive Intelligence Professionals 25th Annual International Conference.

About Aurora WDC:

Founded in 1995, Aurora offers clients of every kind global primary research, competitive and market analysis, monitoring and training services, software and systems consulting, counter-intelligence, integrated program development and a network of third-party solution partners to intelligence teams and their clients worldwide. For more information visit http://www.AuroraWDC.com or call 800-924-4249.

Media Contact:

Zach Steltenpohl
Aurora WDC
715-340-6607

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