Drexel Online’s Marketing Campaigns win Service Industry Advertising Awards

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Drexel University Online was awarded four Service Industry Advertising Awards for its outstanding work on a variety of marketing campaigns.

We wanted to highlight Drexel Online’s convenience and bring to life that with online learning your classroom is truly anywhere you want it to be

Drexel University Online was awarded four Service Industry Advertising Awards for its outstanding work on a variety of marketing campaigns that included transit, newspaper, magazine and direct mail advertisements.

Drexel Online was recognized for its outstanding work on its “Your Classroom. Anywhere” ad campaign, which won gold for transit and merit for a single newspaper ad. The multi-media ad campaign featured professionals completing class work on laptops and in non-traditional environments. It leveraged the prestige of the Drexel University brand to build awareness for its convenient online programs. “We wanted to highlight Drexel Online’s convenience and bring to life that with online learning your classroom is truly anywhere you want it to be,” said Michael Schwartzman, marketing director for Drexel University Online.

Drexel also won awards for two other print campaigns, the “Build on Your Foundation” campaign, advertising Drexel’s MS in Construction Management program and “Love of the Arts,” promoting the MS in Arts Administration program. Drexel won bronze in the magazine ad category and a merit award for direct mail, respectively.

The seventh annual Service Industry Advertising Awards recognize the advertising excellence of the service industry. According to Jan Michael Lock, Executive Director of the advertising awards,“more than 300 agencies and 900 institutions participated in the seventh annual SIAA awards. A national panel of judges reviewed the entries for execution, creativity, quality, consumer appeal, and overall break through advertising content.”

About Drexel University Online:
Drexel University Online, winner of the 21st Century Best Practice Award for Distance Learning from the United States Distance Learning Association, is a wholly-owned subsidiary of Drexel University, specializing in innovative, Internet-based distance education programs for working professionals and corporations in the United States and abroad. Drexel University is continually ranked one of the best national universities by U.S. News & World Report and enjoys regional accreditation by the Middle States Association of Colleges & Secondary Schools. A leader in online education, Drexel has offered programs online since 1996. Visit our website or blog to learn more about our programs and online learning.

Media Contact:
Christine Fagan
215-895-6121
Christine(dot)Fagan(at)drexel(dot)edu

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