Marketo Selected as Top Marketing Solution Finalist in 2010 CODiE Awards

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Judges Commend Marketo for its Unique and Powerful Lead Management Software

Marketo Selected as Top Marketing Solution Finalist in 2010 CODiE Awards

Marketo, the revenue-focused marketing automation company, today announced that The Software & Information Industry Association (SIIA) has selected Marketo Lead Management as a finalist for the prestigious CODiE Awards in the “Best Marketing Solution” category. Members of SIIA can vote to select the winner for this category, as well as 55 other categories, at The winners will be announced in May.

“This is the twenty-fifth year we have recognized excellence in the software, education and information industries through the CODiE Awards program,” noted Ken Wasch, President of SIIA. “In this economic climate, companies are doing even more to innovate. Marketo has demonstrated a commitment to innovation and quality that is reflected in their selection as a finalist for the CODiE Awards. I am pleased and proud to have them listed among the candidates, and I wish them the best in the final round of voting.”

Finalists were selected from more than 785 nominations submitted by 374 companies. Nominated products underwent an intensive review by subject matter experts, analysts, journalists, and others with deep experience in the field. The 2010 CODiE Award judges commended Marketo for its unique and powerful lead nurturing tools, as well as the overall performance of Marketo Lead Management.

“For the past two years, Marketo has been leading the marketing software category in innovation and growth,” said Phil Fernandez, President and CEO of Marketo. “Being selected as a Best Marketing Solution finalist speaks volumes about the strength and power of Marketo’s marketing and sales solutions.”

Marketo Lead Management provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. Unlike any other solution, it has an easy to use interface and an on-demand model that gets customers up and running in just one day, with no charges for set-up, integration or training.

About Marketo

Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo’s powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the AppExchange. As of January 2010, more than 400 enterprise and mid-market clients in 14 countries have selected Marketo.


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