New York, New York (PRWEB) March 9, 2010
Rainbow Advertising Sales Corp. (RASCO) today announced the promotion of Kim Norris to executive vice president of advanced advertising strategy and operations. The announcement was made by David Kline, president and chief operating officer of RASCO.
In this newly created role, Ms. Norris will be responsible for developing and executing on business and operational strategies for advanced advertising products that are created through Cablevision's advanced technology and platforms. Working closely with Cablevision's product development teams and third party technology partners, Ms. Norris will work to identify and implement all ad sales operational functions for new offerings for interactive, addressable television advertising and advanced advertising initiatives.
"Kim's contributions in the business development and strategy arena have been both numerous and valuable to our success," said Mr. Kline. "Based on her two plus decades of experience as a senior sales and operations executive in the cable industry, she has a keen ability to identify products that can be monetized across our advertiser, partnership and content provider relationships. In her role, Kim will support the launch of new TV advertising products in the agency and advertiser marketplace that allow marketers to engage and interact more directly with interested and relevant consumers."
"This is a wonderful new phase in my career that will allow me to orchestrate advanced advertising growth opportunities," said Ms. Norris. "I look forward to this challenge and for the opportunity to help set in place the elements that will positively transform the company for future success."
Throughout her media career Ms. Norris has strategically focused on developing and building multiple revenue streams leading operational teams for startups, and the creation and implementation of new products for several top cable industry companies. An innovative leader who has worked with both large traditional and emerging companies, her market analysis and strategy skills have resulted in hundreds of millions of dollars in sales for these media organizations.
In this regard, she most recently served as senior vice president, business development & strategy for Cablevision. Before this, she served as president of the startup Out-of-Home Video Advertising Bureau (OVAB), a national media association supporting the $1.2 billion out-of-home digital advertising network industry. Prior to serving as OVAB's president, Ms. Norris ran the ad sales division for Comcast Corporations Northeast Markets where she is credited with building from the ground floor a new organization serving the company's cable, Internet and VOD advertising sales business. Ms. Norris, who has held multiple advisory board positions with the Cable Advertising Bureau and is a Betsey Magness Leadership Institute alumni, began her media career with Cablevision.
RASCO, through its Cablevision Advanced Platforms sales unit, has pioneered the growing interactive and advanced advertising space. This has included developing and implementing branded VOD channels (featuring long- and short-form video, polling, photos and other information that engages, entertains and educates consumers); a series of niche VOD channels targeting specific markets including Optimum Autos®, Optimum Homes®, health and technology; addressable advertising; telescoping; same-day VOD ad insertion; and more. Cablevision's newest interactive advertising product, Optimum Select, transforms the thirty-second commercial into a gateway for longer engagement with a brand, empowering digital cable customers to immediately respond to commercials through their TV remote control in order to request more information (Optimum Select RFI) and save content to view at a later time (Optimum Select Content Saving). A number of leading global brands including Disney Vacations, The U.S. Navy, FX Network, Mars, Inc., BMW, Unilever, and Sony Corporation have utilized one or more products offered by Cablevision Advanced Platforms.
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its assets include its cable television operations, which provide industry-leading services to more than 3 million New York area households, and its award-winning television networks, which deliver some of today's most watched programming to hundreds of millions of consumers worldwide. A state-of-the-art cable system enables the company to offer a full suite of advanced residential and business communications services that include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision also serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper. In addition, through Rainbow Media Holdings LLC, Cablevision operates successful programming and entertainment businesses, such as AMC, IFC, Sundance Channel, WE tv and IFC Entertainment. The company also owns and operates Clearview Cinemas, which includes Manhattan's famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events.