London, UK and Boston, Mass. (Vocus) March 3, 2010
InvisibleHand, the free service for Firefox and Google Chrome that helps find the best prices on popular items online, announced today the “New Rules of Online Shopping,” a set of tips and tricks that savvy shoppers should never log on without.
Based on feedback from shoppers as well as analysis of its own data about what shoppers want online, InvisibleHand’s list of top tips underscores the company’s commitment to helping consumers get the very best information available about the items they want to purchase so that they can make smarter shopping decisions. The company’s technology, available for download here, shows shoppers, in an unobtrusive way, where they can get a better deal on competing websites. To date, InvisibleHand has found $48 million in savings for American shoppers.
Below are InvisibleHand’s “Don’t Log on Without” shopping tips:
InvisibleHand’s technology, named for Adam Smith’s theory that people make rational economic decisions when they have perfect information, helps to level the playing field for online shoppers. The fact that InvisibleHand offers real-time pricing is critical: research has shown that traditional price-comparison websites offer prices that are outdated, which can cost consumers at the checkout. InvisibleHand also uncovers “hidden” prices that are not shown by some sites for certain items until consumers put the item in their shopping cart.
InvisibleHand is a free money-saving plug-in for the Firefox web browser and Google Chrome extension. It shows a discreet notification when the product being browsed can be bought for a lower price elsewhere, and provides a link directly to the relevant product page at the competing retailer. InvisibleHand ensures that users no longer need to use price comparison websites by revealing the lowest price regardless of where users shop.
InvisibleHand has identified over $48 million in savings for its US users and over £6.5 million in savings for its UK users. It can be downloaded from http://www.GetInvisibleHand.com
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