BNS Signs Second IPTV Telco for Interactive On-Demand Shopping Platform BNS Touch

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Indonesia’s PT. Multi Kontrol Nusantara (MKN) set to roll out first IPTV shopping platform in South East Asia in the first half of this year

Asian based IP solutions provider BNS has signed a formal agreement with Indonesian telecommunications provider PT. Multi Kontrol Nusantara (MKN) to deploy the multimedia on demand shopping platform BNS Touch on the telco’s HD IPTV service platform.

MKN, part of the Indonesian conglomerate Bakrie Group, will offer BNS Touch through its subsidiary PT. Graha Multimedia Nusantara (GMN), which operates a HD IPTV Service platform that primarily targets high end residential complexes and multi dwelling units (MDU) in Jakarta and other affluent areas.

Branded Zum* (Zum Star), the service is set to deliver a new standard in high rise living in Indonesia by delivering convergent services including multicast, VOD, Network PVR, Time-Shift-TV, telephony, internet and games, on a fiber optic based Metro-E 10G platform, starting in Rasuna Epicentrum, the biggest superblock in Indonesia.

BNS Touch comprises a paper catalog printed with invisible dot codes and a wireless pen-like device called The Wiz that reads the codes and connects wirelessly to a TV set top box.

Customers can "browse and tap" with the Wiz to make a hassle-free purchase from the comfort of their living room directly through their TV without the need to call an operator.

BNS Touch will tap into the growing market for online shopping, specifically in Asia, which has become one of the world's fastest-growing e-commerce markets that is set to double from 2007, reaching more than US$71 billion by 2012.

Indonesia, which is the most populous country in South East Asia, has recently moved into fifth spot on a list of the top 10 Internet countries in Asia with a user growth of over 1000% between 2000 and 2009.

BNS, a wholly owned subsidiary of Singapore-listed new media company Infinio Group, is currently integrating BNS Touch for Chunghwa’s Multimedia on Demand (MOD) IPTV platform and is in advanced discussions with two other Asian IPTV operators to develop and launch similar shopping-on-demand services this year.


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