National Nutrition Month Kicks Off with Hottest Celebrity Diet Trend: Fiber -- F-Factor Diet Book Promoting Fiber Soars Up Best-Sellers List

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Just in time for National Nutrition Month and the countdown to swimsuit season, there’s a hot celebrity diet sweeping the nation. Over the past few days, The F-Factor Diet: Discover the Secret to Permanent Weight Loss, by Tanya Zuckerbrot, M.S., R.D., has surged up the best seller list, peaking at #1 on both Amazon.com (in Weight Maintenance) and BarnesandNoble.com (in Diets & Health). The “F” in the title stands for fiber, the indigestible part of carbohydrates that provides bulk without calories, and it has become the secret weapon to weight loss and improved health for followers of the popular diet.

The F-Factor Diet is available at amazon.com, barnesandnoble.com and bookstores everywhere

“Fad diets come and go, but The F-Factor Diet is based on a true understanding of anatomy and physiology culled from years of experience as a registered dietitian,” says Zuckerbrot.

Just in time for National Nutrition Month and the countdown to swimsuit season, there’s a hot celebrity diet sweeping the nation. Over the past few days, The F-Factor Diet: Discover the Secret to Permanent Weight Loss, by Tanya Zuckerbrot, M.S., R.D., has surged up the best seller list, peaking at #1 on both Amazon.com (in Weight Maintenance) and BarnesandNoble.com (in Diets & Health). The “F” in the title stands for fiber, the indigestible part of carbohydrates that provides bulk without calories, and it has become the secret weapon to weight loss and improved health for followers of the popular diet.

What’s so different about The F-Factor Diet? A lot! Instead of cutting out foods like protein or carbohydrates, the three part F-Factor Diet – which consists of a two week detox, continued weight loss and maintenance - focuses on adding foods into your diet….just the right foods. The main component is low-calorie fiber, which fills you up without filling you out, eliminating hunger pains often associated with dieting. Combined with protein at every meal, it leaves people feeling satisfied and fuller longer. And, unlike most diet plans, The F-Factor Diet allows you to dine out from day one, so you don’t have to compromise your social life to lose weight.

This flexible premise has appealed to celebrity clients including ad guru Donny Deutsch, candy-store owner Dylan Lauren, socialite Tinsley Mortimer, Lincoln Center’s new fashion director Stephanie Winston Wolkoff and “Ugly Betty” actress Ana Ortiz. Even restaurants are getting in on the action: trendy eatery Philippe – which boasts clients George Clooney, Justin Timberlake and Rihanna, and is also a favorite among Zuckerbrot’s celebrity clientele – will be highlighting “F-Factor Approved” menu items at their New York City, Long Island’s Hamptons’, Miami and Los Angeles locations starting in late March.

“Fad diets come and go, but The F-Factor Diet is based on a true understanding of anatomy and physiology culled from years of experience as a registered dietitian,” says Zuckerbrot. “These are scientific principles that don’t change with the diet tides. The plan is healthful, delicious and sustainable for life, so people will not only look better, but feel better.”

Experts agree that fiber is here to stay and companies worldwide are taking note. In fact, a December 2009 study from Tufts University Health & Nutrition reported that packaged foods touting fiber claims are one of the fastest–growing categories of grocery products in the U.S.

Zuckerbrot, a board-certified dietitian, began her career off referrals from cardiologists and endocrinologists, who looked to her to create eating programs that would lower cholesterol and control diabetes in their patients. Fiber ended up being the common thread to address both issues, with the bi-product being weight loss. Encouraged by these results, The F-Factor Diet was born. In addition to shedding pounds, boosting energy and giving you clearer, more beautiful skin, The F-Factor Diet is proven to lower cholesterol and reduce the risk of heart disease and diabetes.

The F-Factor Diet teaches a better way to eat – without giving up food, feeling hungry or compromising a busy social life - so that people can live a long and healthy life. Almost all of the foods recommended are staples that can be found in any supermarket for a low cost. For more information on The F-Factor Diet, log onto http://www.skinnyinthecity.com. The website and free daily newsletter offers nutrition tips, recipe makeovers, restaurant reviews and ordering guides. In addition, the site features a popular blog – skinnySizeMe - written by current F-Factor Diet patients recounting their experiences in real time over a three-month period.

About Tanya Zuckerbrot
The Tanya Zuckerbrot brand includes Tanya Zuckerbrot Nutrition, LLC, The F-Factor Diet book and http://www.skinnyinthecity.com. Tanya Zuckerbrot Nutrition, LLC has two practices, one in New York, NY and another in Roslyn Heights, NY on Long Island. The F-Factor Diet book outlines a healthful, delicious and sustainable diet that highlights fiber as the key to permanent weight loss. http://www.skinnyinthecity.com is a daily newsletter and website - from Zuckerbrot and a team of registered dietitians - that combines the best diet and nutrition information with the latest beauty and fashion news, using the principles of The F-Factor Diet.

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