Viewpoints Offers SEO-Rich Blogs and Content Publishing to Viewpoints Technology Platform

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Only social commerce solution to combine reviews, discussions, blogs, ideas, and answers in a single integrated community platform.

“With the addition of blogs, VTP now offers the most powerful integrated Social Commerce platform featuring the widest range of engagement and contribution modules..."

Viewpoints Network, a social technology and media company, today announced that the company has added a new Blogs & Content Publishing module to The Viewpoints Technology Platform (VTP), a hosted Social Commerce technology service for leading brands, retailers and media companies. The addition of the new module makes VTP the only technology platform to offer Ratings & Reviews, Discussion Boards, Blogs & Guides, Ideas & Voting and Questions & Answers, supported by a powerful Social Profile and Social Loyalty Engine, all in one fully integrated solution.

Viewpoints’ Blogs and Content Publishing module gives VTP customers the tools to instantly create and publish SEO-rich, custom editorial content such as blog posts, buying guides, how-to guides, product features and more, in addition to the user-generated content contributed by members of their online communities. The flexible publishing module helps brands achieve measurable bottom-line results by improving conversion, increasing SEO traffic, acquiring actionable customer insights and promoting customer advocacy.

“Our new Blogs & Content Publishing module gives VTP clients an easy-to-use tool set to create custom content that they can use to build valuable SEO traffic, communicate directly with their members and drive category and product interest to support the overall purchase process,” said Matt Moog, President & CEO of Viewpoints Network.

Moog added: “With the addition of blogs, VTP now offers the most powerful integrated Social Commerce platform featuring the widest range of engagement and contribution modules to help leading brands develop active online communities that encourage customer engagement, insights and advocacy and ultimately, drive bottom-line results through increased conversion and incremental organic traffic.”

Designed with many of today’s most popular blogging platforms in mind, VTP’s Blogs & Content Publishing module provides easy-to-use authoring tools including a rich text editor and flexible preview/save/publish capabilities along with integrated commenting, inline image and video embedding capabilities, comprehensive SEO optimization tools, powerful administrative tools and other advanced features.

The VTP Solution
The Viewpoints Technology Platform is a hosted technology service that helps leading retailers, brands and media companies engage their customers in a conversation to create online communities that drive organic traffic, increase conversion, provide customer insight and build brand equity. Unlike other technology platforms that focus only on publishing static reviews, VTP combines social features such as friending, commenting, private messaging, photos, a Social Loyalty Engine, RSS feeds, and connections to popular social networks, with important customer feedback and content contribution opportunities such as reviews, discussion, blogs, ideas and answers.

About Viewpoints Network
Founded in 2006, Viewpoints Network is a privately held social technology and media company that helps leading retailers and brands build online communities and motivate social influencers to positively impact the Triple Bottom Line of Social Commerce: incremental sales, actionable customer insights and increased customer advocacy. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service and social commerce solution, and, a leading user reviews and advice website.

Visit to learn more about Viewpoints Network and the Viewpoints Technology Platform.


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Melissa Lederer
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