GDS 2010 To Feature Latest Street And Urban Wear In Four Segments

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Düsseldorf, Germany - At GDS 2010, International Event for Shoes & Accessories, the diverse scene of street and urban wear will be structured into different segments in Hall 3 – jointly providing an ideal overview of best-selling brands and key design newcomers. Authentic cult brands with a great tradition will be showcased in the Urban Authentic segment, best-selling lifestyle brands will be located in the Urban Fresh section while the collections in the Urban Active zone will combine function and comfort with fashion flair.

We received terrific feedback about our previous Design Attack. This zone thrives on the creativity of young designers and our conceptual design collaborator E. M. Project as well as our cooperation partners. This creativity seems inexhaustible

At GDS 2010, International Event for Shoes & Accessories, the diverse scene of street and urban wear will be structured into different segments in Hall 3 – jointly providing an ideal overview of best-selling brands and key design newcomers. Authentic cult brands with a great tradition will be showcased in the Urban Authentic segment, best-selling lifestyle brands will be located in the Urban Fresh section while the collections in the Urban Active zone will combine function and comfort with fashion flair.

New to the trade fair will be the young fashion collections from Björn Borg, Brunotti, Canterbury Leather, Feud London, Helly Hansen, KK by KOAH, Napapijri, Pointer, Redfoot and Victoria. Hall 3 will also feature the “Design Attack” exhibit - this time with the theme “Electric City”. The independent “Design Attack” area will be clearly distinguished from the other urban segments at GDS in terms of visual, content and atmosphere: in this special segment over 100 new brands and young talents will present individual street fashion collections and products. Brands such as Barund, Colors of California Art, Dipper, Duckfeet, FSH, Herzstück, Hummel, Lomloms, Pololo, Schuh Bertl, Taschendieb and 80%20 have already signed up.

The “Electric City” theme of the “Design Attack” area will reflect the fashion and music styles of the 80s within the context of current social developments. With trashy styles in flashy neon colors and synthetic beats, the motto ironically refers to the 80s which are very trendy right now. “We received terrific feedback about our previous Design Attack. This zone thrives on the creativity of young designers and our conceptual design collaborator E. M. Project as well as our cooperation partners. This creativity seems inexhaustible,” commented Kirstin Deutelmoser, GDS Project Director.

Visitors will enter “Electric City” through a tunnel with light and fog effects and will be welcomed by the famous city monster Godzilla. Design elements will include a large background featuring skyscraper façades, neon lights and taxis. The neutral stands in this zone offer the creative young designers many individual design possibilities. The carrousel reduced to its bare metal frame in the Design Attack Plaza will serve as a stage and DJ platform.

Entertainment for trade visitors in “Electric City” will be provided by fashion shows, numerous performances, DJs, live music acts and gaming consoles. Electro bands and laser effects will make the fashion shows a special experience. A live painting initiative by the “Pleasure Gäng” will simulate the construction of a skyscraper. The “Electric Times” newspaper will report on current events on the young designer platform and will include exhibitor interviews, product introductions, music tips from DJs and the event program as well as special tips for visitors about the trendy Düsseldorf urban scene.

GDS will be held from March 12 - 14, 2010 at the fairgrounds in Düsseldorf, Germany. A total of some 740 exhibitors from 32 countries will present about 1,600 shoe collections for the Autumn/Winter 2010 season.

Düsseldorf’s Business Travel Service offers amazing deals for GDS attendees on hotel, travel, and entrance tickets, starting at Euro 49. For more information on individual travel arrangements including air fare, contact the Düsseldorf travel professionals at Düsseldorf Marketing & Tourismus GmbH, phone +49 (0)211/1 72 02-839, fax +49 (0)211/1 72 02-32 21, email: business(at)duesseldorf-tourismus(dot)de or visit http://business.duesseldorf-tourismus.de/index.php?id=4468&L=1. Information about these travel deals is only available at the contact information above.

For further information on visiting or exhibiting at GDS 2010, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. phone: (312) 781-5180; fax: (312) 781-5188; email: info(dot)mdna(dot)com or visit http://www.mdna.com; blog: http://blog.mdna.com; Twitter: http://twitter.com/mdnachicago

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