Bar-S Foods Launches Digital Campaign Inviting College Basketball Fans to Put On Their "Game Faces"

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User-Generated "March Mustache Madness" Promotion Fuels Fun With Bacon; Winner Will Receive $1,000

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We at Bar-S know that our consumers are passionate about college basketball and we are always looking for new ways to help fans celebrate the games

As college basketball fans gear up for the Big Dance, Bar-S Foods Co. announced today the launch of the "March Mustache Madness" campaign to tap into consumers' love for bacon. The campaign - which runs nationally throughout the month of March - will inspire people to create their favorite, all-time "staches" using bacon. One winner will receive $1,000 and a year supply of bacon to enjoy.

With 65 men's college basketball teams competing this year, millions of fans in the United States will be at parties to celebrate their favorite teams. Now through March 28, 2010 these fans can show-off their love for bacon by submitting a photo and description that portrays a rendition of a famous facial handlebar, Elvis-like chops or iconic comb-over. Fans can review the submission terms and enter their photo at

"We at Bar-S know that our consumers are passionate about college basketball and we are always looking for new ways to help fans celebrate the games," said Leslie Pellillo, division vice president, marketing, Bar-S Foods Co. "We're excited to launch this photo contest and celebrate the fans by giving them unique opportunities to express their creativity."

Giving basketball fans and Bar-S Foods lovers everywhere even more reason to get in the game, between March 2, 2010 and March 28, 2010, visitors to will have a chance to win a 50” Plasma HDTV by becoming a “fan” of Bar-S. One lucky winner will be selected and will receive the HDTV just in time for the start of the final four games, scheduled to begin April 3, 2010. And, to sweeten the deal, fans can double their chances of winning by following Bar-S on ]Twitter. Promotion details and rules will be available on

Earlier this year, Bar-S launched an online community website - - as a destination for heads of households, mommy bloggers, foodies and recipe lovers. Online features include: grilling tips and recipes, party tips, as well as funny, meaty videos. Fans can also access Bar-S Foods' meaty updates and fun facts via Twitter,, and YouTube channel.

Bar-S takes pride in providing great-tasting hot dogs, lunchmeats, bacon, corn dogs and sausages for families and meat-lovers all over the United States. Whether breakfast, lunch or dinner, picnics, barbeques or tailgating before a game, Bar-S products will always deliver on their promise for complete quality and satisfaction.

Bar-S Foods Co. began operations in 1981 and is recognized as one of the ten largest privately held companies in Arizona, ranking among the top 40 largest meat-processing companies in the United States. They received the Rachel Ray Best Overall Frank Award for their beef franks, as well as the 2009 Chef's Best Award for Best Bologna. The company is headquartered in Phoenix, Arizona and has annual sales of approximately $500 million. Learn more about Bar-S at the corporate Web site,

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Bryan deCastro
Champion Media & Entertainment
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