AldenEm Celebrates 25 Years with New Name, Principals, Services/ Prominent New Media Strategist Affiliates with Alden MC

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AldenEm, in celebration of its 25th anniversary as a San Diego-based advertising, design and marketing communications agency, announced today that it is changing its name to Alden Marketing Communications (AldenMC), naming two new principals -- Florentino "Junior" Fangon and Jennifer McKinley -- expanding its range of services, and launching a new web site: http://www.aldenmc.com.

AldenEm, in celebration of its 25th anniversary as a San Diego-based advertising, design and marketing communications agency, announced today that it is changing its name to Alden Marketing Communications (AldenMC), naming two new principals – Florentino “Junior” Fangon and Jennifer McKinley -- expanding its range of services, and launching a new web site: (http://www.aldenmc.com).

Alden Marketing Communications is affiliating with Eric Tulin, a prominent new media strategist who has managed the development of online applications, strategic planning and web sites for dozens of FORTUNE 500, business-to-business and consumer companies, including KODAK. He was involved in the early development of Facebook and other social network companies. Tulin is a graduate of Yale University. He is relocating from Connecticut to San Diego.

Alden Marketing Communications’ clients include leading national and international brands such as the Farmers Insurance San Diego Open, HEAD Penn Racquetsports, Bayer, Solar Turbines and Sabata Toys, as well as a broad range of b2b & b2c financial, industrial, healthcare and high technology companies. The firm’s services include corporate identity, product and packaging design, branding, print advertising, online annual reports, web development and design, ecommerce development and site maintenance. Moving forward, AldenMC will place increasing emphasis on strategic digital integration with traditional marketing and messaging -- bridging the digital divide on behalf of its clients’ sales and branding efforts.

Agency founder Allen Guilmette comments, “Our mantra at Alden has always been “Putting a Face on the Facts” and with the rapidly changing environment of marketing communications, we believe our new name, website and expanded services better communicate our suite of client services. The engine that drives our success has always been Florentino Fangon and Jennifer McKinley, two highly regarded and talented professionals who will play an increasingly important role in our future as newly named principals of the firm. Eric Tulin’s diversity of experience and skills in social media, strategic planning and corporate communications will support AldenMC to better fulfill the current and future marketing communication demands of our clients.”

As Senior Art Director/Designer for AldenMC, Florentino Fangon joined the firm in 1997 after working as a digital imaging specialist for a prominent photography studio. He holds a degree in environmental design from San Diego State University, and has continued his education in graphic communications and photography.

Jennifer McKinley serves as Director of New Media. After studying fine art at the University of Western Ontario, McKinley studied multi-media at Platt College. She joined the firm in 2000, focusing on concept development, storyboarding, 2D, 3D and flash animation, video editing, web design, programming and site maintenance. This transplanted Canadian, who has lived everywhere from Puerto Rico to England, fuses fine arts with the latest in today’s digital technology.

Alden Marketing Communications, http://www.aldenmc.com , 2157B India Street, San Diego, CA 92101, 619-544-9299

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