Helen Doron Early English, Education Franchise - the Forerunner for the Piccolingo Campaign

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The European Commission recently launched its Piccolingo Campaign with the assumption that early language learning is the only way children will learn another language and culture. Since its beginnings 25 years ago, Helen Doron Early English has stood at the forefront of this principle.

Under the watchword: “The more languages you know, the more of a person you are,” the European Commission continues to reaffirm its commitment to multilingualism for European culture. The recent launch of its Piccolingo campaign on early language learning is testimony to this.

Standing at the forefront of the European Unions commitment to early language learning is Helen Doron Early English which is celebrating its 25th anniversary this year. In 1985, when linguist and educator Helen Doron was searching for materials to teach spoken English to children aged 1 – 6 years old, she discovered that worldwide, nothing suitable existed. Developing her own innovative methodology, teaching system, and learning materials to fill the gap in early language learning, Helen Doron Early English soon became the first programme worldwide to teach English as a foreign language in the same manner one would learn a mother tongue language.

Indeed, when, in 1985, Helen Doron was asked if she had done market research to evaluate the demand for early English learning, she replied: “Market research is irrelevant in this case. Parents don’t yet understand the importance of learning English before the age of 7, nor do they understand the importance of the correct methodology and materials. It is my job to create the demand.” Implementing solid curriculums, high quality music, teacher guides and teacher training, the Helen Doron Early English education franchise can be found in 22 European countries and 31 countries worldwide. Helen Doron is proud to be a leading influence, paving the way for such powerful campaigns as Piccolingo, and looks forward to their shared partnership and collaboration.

Both the Piccolingo campaign and Helen Doron Early English will be reaching out to local communities throughout the year to promote awareness of the many benefits to early language acquisition.
“Piccolingo in action" will allow local communities the opportunity to circulate information on early language learning, present new activities in the field and promote existing ones.
Helen Doron Early English, which is marking its 25th anniversary this year with an international teacher conference in Prague. For additional information on Helen Doron Early English visit http://www.helendoron.com

About the Helen Doron Educational Group
The Helen Doron Educational Group stands at the forefront of innovative educational systems since 1985, providing exclusive learning programs and quality materials for babies, children and adolescents the world over. Our quality education franchise and educational programs include Helen Doron Early English and MathRiders for inspired learning in small groups; Polly the Collie, Super-Nature and Ready-Steady-Move designed for larger groups (kindergartens and schools). The Helen Doron educational franchise model invites entrepreneurs to join a successful business operation that benefits children around the world. For more information on Helen Doron, or our education franchise opportunities, visit http://www.helendorongroup.com

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Nicole Fleischer
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