My publishing this "how to" book on shopping for sleep will probably get me banned from mattress stores for life. My objective in writing, both here and in my blog, is to guide You, the consumer, to the good night's rest that You need and deserve.
Everett, WA (PRWEB) March 4, 2010
"Shop for Sleep and Survive the Bite," subtitled, "How to Shop for a Mattress and Save Money in the Cold White Sea of Deception," has been released in a paperback edition. Authored by Ronald Czarnecki, creator of the popular blog http://www.sleeplessandtired.com and expert author and contributor to ezinearticles.com, "Shop for Sleep and Survive the Bite" guides the consumer through the confusing and treacherous waters of the retail mattress world. The "Cold White Sea" of mattresses is populated by sharks...hungry to feast on the consumer's wallet.
The consumer's buying decision is usually delayed for up to three years after the need for a new mattress set is realized. The reasons are: fear, confusion, stress, budgetary constraints, and a general lack of trust for the retailers. The retailers chum the waters with deceptively low prices. They cloud the waters with hidden specifications and a conspiracy of names, impossible to compare. The consumer is left to the mercy of the salesperson encountered and the "integrity" of the retailer. Will he weather that storm safely, or will he suffer the "bite" of the sharks?
The topics covered in "Shop for Sleep and Survive the Bite" will arm the consumer with the necessary knowledge to repel the sharks. The tips revealed will allow the consumers to bank their savings and pocket the good night's rest required and deserved by all.
Important topics covered are:
- Fear and confusion. Sleep deprivation and its dangerous consequences.
- Is it time for a new mattress?
- The one-sided vs. two-sided dilemma.
- Innerspring, foam, or air chamber? Which is best?
- The "how do you sleep" question, and its importance.
- Firm, medium, or soft? Which is best? How to decide.
- The cost for a "quality" sleep.
- Which retailers can be trusted? Internet, outlet, furniture, department store, or specialty store?
- The schools of selling and defenses for each.
- The map and the keys to a successful shop.
About the author:
Ronald Czarnecki is the author of the popular blog, http://www.sleeplessandtired.com . He is a career veteran of the retail mattress world with almost twenty years of experience selling sleep and managing retail mattress stores in the Pacific Northwest. His provocative articles have been published on ezinearticles.com where he has been awarded "expert author" status. He understands the perils of sleep deprivation and works tirelessly to educate the consumer to its dangerous effects. In "Shop for Sleep and Survive the Bite" Ron shares the retail secrets that have been locked in its "code of silence" for hundreds of years. The weapons of retail have been extremely successful throughout the past and are therefore unlikely to be changed in the future. His book will remain timely for years to come.
"Shop for Sleep and Survive the Bite, How to Shop for a Mattress in the Cold White Sea of Deception" is now available at Amazon.com and CreateSpace Direct. Other bookstores and online retailers, as well as libraries and academic institutions will follow in the coming weeks. Simply search "Shop for Sleep and Survive the Bite" or use the ISBN# search.
Media samples of "Shop for Sleep and Survive the Bite" are available upon request. Email: ronaldczarnecki(at)shopforsleep(dot)com
Author: Ronald Czarnecki
13 digit ISBN: 9781450548687
10 digit ISBN: 1450548687
Publication Date: February 26, 2010