New York, NY (PRWEB) March 8, 2010
i-media-international was granted U.S. sales representation rights by international pizza box advertising company, Packtoy, LLC. The representation agreement includes the complete portfolio of products including the Basic, Premium and 3D Die-Cut lines which give advertisers the opportunity to reach consumers directly in their homes through full-color and 3D die-cut boxes featuring their advertisements or promotions.
“We’re very excited to be working with i-media-international in introducing our company and products into the U.S. market,” said Ernesto Ortiz, Packtoy’s Managing Partner. “In addition to having a strong marketing and public relations client portfolio, i-media’s Managing Director and President, Victoria Osorio, has worked with and sold advertising for leading global media brands. Pizza box advertising is a very successful business in Europe and South America, and we know what a unique opportunity it presents in the United States. We are confident that together with i-media-international, we will expand the pizza box advertising industry in the U.S. and add new dimensions to the opportunities that exist for reaching consumers. “
“We’re extremely happy to be joining forces with Packtoy,” said Victoria Osorio. “Pizza box advertising gives advertisers the singular opportunity to be welcomed into consumers’ homes and to be the focal point of a gathering of about three to four people, for an average of 24 minutes. No other media vehicle offers this kind of access and environment. We also like that advertisers can get creative with full-color 3D cutouts and offer consumers a fun and memorable experience with their brand. And with a 95% ad recall rate, advertising never tasted so good.”
With over 3 billion pizzas sold each year, the United States is the world’s largest pizza market. According to NPD Group, pizza sales between June 2008 and June 2009 amounted to over $36.6 billion, while PMQ reported that 93% of Americans eat at least one pizza per month. In addition, a recent Gallop Poll showed that children between the ages of 3 and 11 prefer pizza over all other food options for lunch and dinner.
For more information, contact: Victoria Osorio, TEL: 917-677-8004, ext. 842. Email: Victoria(at)i-media-international(dot)com.
i-media -international is a New York City-based marketing and public relations firm. For more than 15 years, i-media-international has provided public relations, marketing and ad sales services across several private and public segments, for both the B2C and B2B markets. http://www.i-media-international.com.