Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

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Mehdi to discuss future of Bing search engine and state of the search marketing industry.

Yusuf Mehdi

The SES conferences have a unique mix of attendees – from the real industry elite to the search newcomers, it’s quite a spectrum of people

Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft’s Bing, is a delivering keynote address at Search Engine Strategies (SES) New York 2010. Mehdi, a Microsoft employee since 1992, is currently responsible for global product management, strategic partnerships, and business development for Bing and MSN. Previously, Mehdi led a 1,800 person research team to develop Microsoft’s initial web search platform, Microsoft adCenter.

SES New York, the industry’s largest search engine marketing (SEM) conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a discounted rate through March 22.

“The SES conferences have a unique mix of attendees – from the real industry elite to the search newcomers, it’s quite a spectrum of people,” explained Mehdi. “I’m really looking forward to bringing everyone up to date on what’s going on with Bing, describing where I think the search industry is now in 2010, and sharing our thoughts on where we think it’s headed in the future.”

“With Yusuf Mehdi SES attendees are going to hear a real pioneer in the industry,” said Matt McGowan, Publisher and Head of U.S. for Incisive Media. “Yusuf continues to be a trailblazer through all the positions he’s held at Microsoft. His audience is going to hear directly from someone with extensive experience on the cutting edge – anyone who has any interest in the direction the industry is taking is going to want to hear what he has to say.”

For more information about SES New York 2010, visit:

About Yusuf Mehdi
As senior vice president of the Online Audience Business, Mehdi has revenue and market share responsibility for the Bing and MSN businesses at Microsoft. His team leads global product management, strategic partnerships, business development and U.S marketing execution.
Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of Strategic Partnerships. He negotiated a number of strategic agreements, including the $6 billion purchase of aQuantive, Inc. Previously, Mehdi led research and development for the Information Services division during which time he led a 1,800-person engineering team to develop and launch Microsoft's initial web search platform and next generation advertising platform in Microsoft adCenter.
Prior, Mehdi began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of Windows 3.1 and Windows 95. He was responsible for the marketing of Microsoft Internet Explorer versions 1.0 through 5.0, and under his direction.
Before joining Microsoft in 1992, Mehdi was a product manager at Reuters Group PLC, where he helped roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

For more news and event updates visit the SES blog at:

For more information, contact:
Greg Jarboe, SEO-PR, Inc.

Christian Georgeou, Incisive Media


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