Email Marketing Firm, Listrak, Integrates Customer and Site Data to Provide Advanced Profiling and Conversion Metrics

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Listrak Release 4.8 Features Expanded Web Analytics through Omniture and Google Analytics and CRM Integration through Salesforce

Listrak, a leading email marketing solutions provider, announced a new release to its web-based email marketing platform. Listrak 4.8 includes Salesforce and Omniture integration, and offers expanded domain tracking through Google Analytics. These new features give marketers even more customer profiling data to increase the relevancy of emails and customer engagement, plus provide greater conversion metrics to track email campaign ROI.

Listrak’s integration with Salesforce, the leader in customer relationship management (CRM) and cloud computing, allows clients to import campaign or object data, such as contact email addresses and associated profile information, from Salesforce to the Listrak Platform saving time by eliminating the need to export from Salesforce.

Integration with Omniture, the leader in online business optimization, passes email analytics from Listrak to Omniture SiteCatalyst, including subject lines, campaign titles, sent messages, delivery metrics, open and click data, unsubscribes, bounces, and user complaints, enabling clients to go beyond the email data to track conversion metrics and campaign ROI.

Listrak has also expanded its integration with Google Analytics to select all domains in addition to choosing domain specific selections in order to improve the metrics collected across multiple email campaigns for more accurate analysis.

“A paradigm shift has taken place. It’s no longer enough just to reach the inbox - marketers must use data to create targeted, relevant messaging that reaches customers when they’re most engaged and likely to respond,” said Ross Kramer, Listrak CEO. “The new features in this release will help marketers do just that by providing more data and a greater insight into customer behavior online.”

To learn more about Listrak 4.8, or to schedule a product demonstration, visit

About Listrak
Listrak is an email marketing firm providing the solutions, software, and expertise to optimize the value of email. Listrak works with clients like Waterford, Wolfgang Puck, Royal Doulton, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI. Visit


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Heather Bonura
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