We are not your typical uniform company
New York, N.Y. (Vocus) March 4, 2010
Finally: Uniform styles with a personality... adopting the belief that a stylish worker is a happy worker, tao freedom have found exciting ways to breathe life into the all too typical staff uniform looks in the spa uniform and hotel uniform industry. Tao freedom of the body, a fashion design company at heart, with 20 years of fashion design and textile experience; has just launched its new uniform and custom design website at taofreedomuniforms.com and intends to reinvent the uniform business.
No matter the profession, tao freedom uniforms has created a totally hip and stylish line of uniform wear suited to a wide variety of hospitality industry employees, with clothes that staff want to be seen in and out of work in. Flattering styles for all body types that deliver freedom of movement – functional, comfortable, low-maintenance care developed fabrics that have a low-carbon footprint on the environment.
“We are not your typical uniform company,” says Clare Cook co-founder of tao freedom of the body. “Which is why we have coined the term ‘non-uniform uniform’.” “Gone are the days of 100% polyester shiny red jackets with gold buttons and starchy black and white maid, salon and spa uniforms, in their place fashion forward innovative styles that staff are happy and proud to be wearing; made with hard working eco-conscious developed fabrics that break the boundaries of the typical uniform looks.”
Tao freedom of the body began its journey in 2003, a fashion lifestyle company the brainchild of designer and textile expert Dorothy Szeto and marketing exec Clare Cook. Clothes that take you throughout all the aspects of your busy day- looking stylish and feeling comfortable and confident in designs and developed fabrics that flatter all shapes, sizes and ages.
“Our goal has always been to create something that adds value for women, rather than just another piece of clothing,” says Dorothy Szeto. “Since day one, we have strived to create something to make women’s lives easier while not compromising on style". "Women should feel good about what they wear, whether a size 2 or a 20," adds Szeto.
The two never dreamed they'd manufacture uniforms for both men and women. Opportunity came one day when a hotel client, who retailed their spa/wellness wear collection, was using their collection for staff spa uniforms. They asked tao freedom to design a uniform look for their staff needing something not only truly stylish and comfortable but a look with a refreshing break from the all too common smocks and mandarin collar styled jackets that could be seen in the spa industry. “They wanted to utilize our unique and innovative developed fabrication and not the typical "polyester stretch" uniform fabrics that are so commonly available,” says Clare Cook. “With a look that reflected their brand’s identity in a professional, stylish, wearable, durable uniform.”
Thus began a period of research and trade show appearances amongst employees in the salon, spa and hospitality industries. They discovered these professionals were searching for a look to complement their daily work that was not only comfortable and easy to maintain, but stylish staff were happy wearing for up to 10 hours a day.
"The market segment was cold and sterile, lacking the chic style these customers were looking for," says Cook. “There was a need for a high quality, uniquely designed, eco-fabric uniform that does not fit the typical ‘norm’ for uniforms.” They were able to bring fashion innovation to these markets through styles that break the boundaries of the typical uniform look, that staff were delighted and proud to wear with the durability and function of the fabric required for uniforms.
And so, the tao freedom “non-uniform uniform” was born. Huge success of the concept lead founders Clare Cook and Dorothy Szeto to expand the company that enabled tao freedom to reposition itself not only as a source for fashion lifestyle attire and spa retail, but as a player in the world of hotel, salon and spa uniforms.
The higher price of the garment became a non-issue for their clients who understood that the long-lasting high performance hardworking fabrics and tailored construction affects the bottom line in the long term.
“Designs combine a visually appealing esthetic,” says Szeto, “We deliver that special look in the workplace that these facilities not only require but deserve with a hard-working fabric that is big on performance and easy to maintain.”
To date tao freedom works with some of the top hotels and spas in the industry inclusive of boutique hotels, resorts, spas and wellness centers in 15 countries such as the Four Seasons Hotels and Resorts, the Breakers Palm Beach.
The Technology Behind The Trends
Tao Freedom clothing is fit and cut with the aim of flattering every body shape and type. Clothes are fitted and styles elongate the body, And the material is exquisite. Cook’s co-founder and head designer Dorothy Szeto, brings twenty years of design and textile skills to the company and combined with her insight into the changing world of how people dress, has developed cutting edge European fabrics that are lightweight yet functional and designed to meet the needs of today’s demanding lifestyles that transcend climate and are comfortable in tropical resorts or winter resorts.
Most lines are developed from meryl and tactel nylon fibers—materials which are currently revolutionizing apparel due to their durability and softness. The fabics, developed specifically by tao freedom are man-made fabrics that use the highest quality high performance fibers in the industry. They maintain the natural balance of the skin and contain protective antibacterial properties. In addition, they are strong and durable while are also extremely lightweight; they are cooling and ultra-breathable.
Every business is concerned not only with enhancing the bottom line, but doing so in an environmental way is a win/win — tao freedom clothing is extremely low-maintenance—and therefore low impact. 85% of the energy used for laundry comes from heating water. ALL clothing can be washed in cold water multiple times with no need for hot water, or special detergents.
About the uniforms
No matter your profession, [tao freedom uniforms] has created a totally hip and stylish line of uniform wear suited to a wide variety of uniform industries. Suitable uniforms for spa, hotel wear to restaurant, resort or day spa uniforms; be they massage uniforms, salon spa uniforms, medical spa uniforms, hairdressing uniforms. These are just a few industries who will find a uniform combination at tao freedom Medical Personnel (including MD/ Holistic Doctor), Esthetician/make-up artist, Spa Therapist/Massage Therapist, Cosmetologist/stylist hair stylist, restaurant and bar staff.