SportsDirect Inc. and Enetpulse Form Global Sports Information Alliance

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Leading Sports Information Providers Combine Offerings to Bring Together Worldwide Coverage of Over 600 Sports Leagues and Events.

SportsDirect Inc.

"Our alliance with Enetpulse will increase the value to both our current and potential clients by providing a single, high quality source for global sports information." said SportsDirect Inc. Vice President of Business Development Brandon Moore.

Leading sports information providers SportsDirect Inc. and Enetpulse, jointly announced today that the companies have formed a long-term partnership to combine offerings to bring together worldwide sports information coverage.

The combined product offering from the alliance will offer comprehensive sports information feeds from nearly all major sports, with coverage totaling over 600 leagues worldwide. The infrastructure for this global sports information network will emanate from three different continents – North America, Europe and Asia.

As a result of this partnership, SportsDirect Inc.'s sports data offering expands to include Enetpulse’s coverage of global football leagues and tournaments as well as tennis, rugby and much more. SportsDirect Inc. will supply Enetpulse with premium real-time and post-event information from North American leagues and events including the NFL, NBA, NHL, MLB, and NCAA.

"After extensive analysis of the marketplace outside of North America, we came to the clear conclusion that Enetpulse was the perfect partner." said SportsDirect Inc. Vice President of Business Development Brandon Moore. "Our alliance with Enetpulse will quickly and efficiently increase the value of each company to both our current and potential clients by providing a single, high quality source for global sports information."

"By combining our respective sports data services this alliance is a natural and complimentary extension for both companies.” says Simon Skarsholm, Managing Director at Enetpulse. “We are delighted to license our content to SportsDirect Inc. and also offer their data within our portfolio. This strategic partnership will bring new opportunities for both Enetpulse and SportsDirect Inc. and we are excited by the potential.”

About SportsDirect Inc.

Founded in 1995, SportsDirect Inc. is a sports content provider offering comprehensive sports data feeds and services to small, medium and large companies including USA Today, MSNBC, Newsday and Sirius Satellite Radio. The innovative SportsDirect Inc. “Customer First” approach, along with a rapidly expanding breadth and depth of coverage is easily integrated and quick to deploy.

SportsDirect content includes a five part offering consisting of real-time scores and statistics for all sports, a suite of fantasy sports contests, sport news feeds, sport photos and professional services including application development and marketing optimization. For more information please visit: http://www.SportsDirectInc.com.

About Enetpulse

Enetpulse were founded in 2000 and are headquartered in Copenhagen, Denmark. Over the past 10 years Enetpulse have become a leading global provider of live sports data to a wide range of business areas.

Enetpulse's product range offers clients innovative sports data solutions in the following areas: Live Scores, Statistics, Odds Comparison Tools, Fantasy Manager Games, XML services, Hosted Mini-Sites, mobile applications plus a variety of media services for Newspapers and TV stations. For more information please visit: http://www.enetpulse.com.

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Walter Lis
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