Lyra Releases Report on the Aftermath of the Recession and Its Effect on the Digital Imaging Industry

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Leading digital imaging companies’ financial statements reveal the significant damage that the global recession has inflicted on the industry, including historic industry declines in the latter part of 2008 and in 2009. The top 11 printer manufacturers’ income statements show that industry revenue dropped by 23 percent between the first quarter of 2008 and the first quarter of 2009, and it has remained flat since. In its new report, The Aftermath: The Digital Imaging industry and the State of the Economy, Lyra Research’s Hard Copy Supplies Advisory Service (SAS) (http://www.lyra.com/lh3m.nsf/AdvisoryServices/SAS) focuses on prospects for the recovery of the global economy in general and the digital imaging market in particular.

Leading digital imaging companies’ financial statements reveal the significant damage that the global recession has inflicted on the industry, including historic industry declines in the latter part of 2008 and in 2009. The top 11 printer manufacturers’ income statements show that industry revenue dropped by 23 percent between the first quarter of 2008 and the first quarter of 2009, and it has remained flat since. In its new report, The Aftermath: The Digital Imaging industry and the State of the Economy, Lyra Research’s Hard Copy Supplies Advisory Service (SAS) (http://www.lyra.com/lh3m.nsf/AdvisoryServices/SAS) focuses on prospects for the recovery of the global economy in general and the digital imaging market in particular.

In the report, Lyra’s senior analysts discuss how long it will take for the imaging markets to turn around and when an improvement may occur. Executives from imaging industry vendors, including Canon U.S.A., InfoPrint Solutions, Muratec, Oki Data Americas, Toshiba, and Xerox, also weigh in with their opinions.

“We do not expect a quick recovery for the industry,” said Andrew Lippman, senior analyst for Lyra’s Hard Copy Supplies Advisory Service. “Companies will maintain their frugal mindset when it comes to the acquisition of expensive printing and imaging equipment. The first real positive signs for the industry will not appear until 2011. Moreover, in 2013, worldwide digital imaging industry revenue levels will still be well short of their prerecession 2007 levels as a result of cyclical change and secular trends. However, there are reasons to hope that the market will improve, including the rise of color laser MFP and commercial digital printer markets, the increased demand for business-oriented ink jet all-in-ones, and the expansion of embedded development platforms. Vendors must hold on tight and continue making key strategic decisions around marketplace issues.”

Ordering the Report
The Aftermath: The Digital Imaging industry and the State of the Economy is currently available and can be purchased for $250. For more information, contact Sandy Tobin, client relations manager, at 617-454-2612, or visit our online store at http://lyra.ecnext.com/coms2/summary_0290-1038_ITM.

Sign Up for Lyra’s Research Briefs
Sign up now for Lyra’s Research Briefs—Hard Copy, Marking Supplies, Media Supplies, Consumer Imaging, Europe, and China—which feature forecast information and primary research data. The research briefs are delivered approximately every quarter. Lyra also distributes special bulletins that contain information regarding Webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Supplies Advisory Service
Selling cartridges, ink, toner, and media to an ever-increasing number of end users demands a keen understanding of various user environments—corporate, commercial, small office/home office, and home—each of which requires different marketing, packaging, and distribution channels. Lyra Research’s Hard Copy Supplies Advisory Service (SAS), a high-level, online strategic and tactical planning resource, provides the advice that vendors need in order to thrive. The SAS allows clients to augment their product development, competitive intelligence, and marketing functions without the addition of costly staff. The SAS consists of six components: ongoing expert consultation, shipment and revenue forecasts, primary market research studies, analysis reports, industry news and updates, and an annual briefing. In addition, Lyra’s online content delivery features a continuous flow of market data, analysis, and insight, providing a top-to-bottom depiction of events and trends in the imaging supplies industry.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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