We were very impressed with their dedication, ability and commitment to make Açai Roots a global brand; they have done an extraordinary job so far and their products speak for themselves
San Diego, California (PRWEB) March 3, 2010
Açai Roots announced today the company has received a significant investment from a Brazilian group of investors. The new financial support will allow the organization to sustain and expand its current growth.
The round includes an investment from a Brazilian group of investors led by Marco Aurélio Cremona. The group has wide experience with the retail and franchise industry in Brazil; their confidence in the potential growth of the Açaí market, allied to the position Açai Roots holds in the industry, facilitated their decision to invest in this segment.
“It was the right moment to invest in a growing sector with high potential; after our last visit to the company’s headquarters in California, it was obvious this was a great opportunity,” said Marco Aurélio, lead investor. “We were very impressed with their dedication, ability and commitment to make Açai Roots a global brand; they have done an extraordinary job so far and their products speak for themselves.”
With their broad knowledge of the Brazilian and South American region, the group also considers introducing Açai Roots into these areas sometime in the future. “This is an idea that we have started to plant the seed. There is no reason to avoid this possibility”, stated Marco.
Adds Rafael Magalhaes, Açai Roots Co-founder and Operations Director, “We have received many investment offers in the past; however, our company is very selective. We only accept investments from groups that can aggregate more value than simply add funds to our organization. Marco and the other investors have confidence and trust in our company; they believe in the direction we are going, and they will make our team even stronger. This is a very significant moment for Açai Roots.”
Açaí is Brazilian berry that grows in the Amazon and is considered to be one of the healthiest foods on the planet due to its nutritional content. Among many benefits, açaí is widely known for promoting healthy cholesterol management, improving the digestive system, providing a sustained energy boost, and strengthening of immune system. Açai Roots is one of the pioneers in the expansion of açaí berry products in the US where the fruit has had massive awareness and usage growth among active, healthy-conscious consumers and many professional and amateur athletes.
About Açai Roots
Açai Roots™ (http://www.acairoots.com) is a leading supplier of Amazon-grown Brazilian açaí products. The company was founded in 2005 by three native Brazilians who, upon finding the açaí available in the United States disappointing, decided to bring the real deal themselves. Its founders are committed to their original objective: "bring the delicious, authentic and healthy Brazilian-style açaí to America, along with its lifestyle." Not just a berry, a lifestyle!
Açai Roots' products are made with natural wild harvested açaí berries from Belém - region in the State of Pará where Brazil produces its "cream of the crop" açaí (depending on the region it is harvested, the nutritional facts and taste may vary). The company manufactures and distributes a full line of pure açaí berry products formulated to exact standards by native Brazilians. Açaí Roots is dedicated to supporting the sustainable harvesting of açaí berries in the Brazilian Amazon which helps protect the rainforest and supports local communities in Brazil.
Rodrigo Bosco Correa
(866) 401 2224 X727