NeoEdge Appoints 19-Year Advertising Veteran to Vice President of Advertising Sales

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Bob Lonigro Joins NeoEdge's Executive Team to Lead Company Ad Sales and Oversee NeoEdge's Extensive Catalog of Large Format Video Ad-Enabled Premium Games

Bob joining NeoEdge's leadership team marks a major milestone in the development of our business," said Lesley Mansford Chief Executive Officer of NeoEdge

NEOEDGE, leading provider of large format video ads in casual games, today announced the appointment of Bob Lonigro as Vice President of Advertising Sales. Lonigro, a 19-year advertising veteran in digital media, will be responsible for leading NeoEdge’s advertising sales efforts and will help build new casual games business models for NeoEdge that utilize social media. His expertise, combined with NeoEdge’s vast experience in online digital media advertising, will expand the company beyond the web into social gaming and other platforms.

Lonigro’s honed ad sales skills are well suited to head the charge of the largest catalog of large format video ad-enabled premium games, as he has previously held senior sales executive positions with Electronic Arts’, Future Media, IAC and Prior to that, he spent years in media planning, including tenure at Ogilvy & Mather, where he oversaw 12 Kraft Foods brands and planned and implemented over $160 million in annual media spending.

“Bob joining NeoEdge's leadership team marks a major milestone in the development of our business," said Lesley Mansford Chief Executive Officer of NeoEdge. "Bob's unique combination of online sales and media planning experience, his deep relationships with the advertising community and his familiarity with categories and brands that most appeal to our audience make him a tremendous asset to the team."

Prior to joining NeoEdge, Lonigro had served as the General Manager of Advertising Sales at Future Media. Before starting at Future Media, Lonigro was the Senior Director of National Advertising Sales at Electronic Arts, where he led the team that pioneered the industry’s first video game deals and drove the advertiser surge in the online casual games segment. Bob has been in digital ad sales management since 1997 and was responsible for the primary ad revenue streams of GeoCities, which helped attract Yahoo!’s purchase of the company in 1999 for $4.6 billion.

"The NeoEdge ad products are some of the most innovative in the online space attracting a multitude of top advertisers," said Bob Lonigro. "I look forward to working closely with the team to expand current offerings and deliver new opportunities for brands & advertisers looking to reach the casual games consumer."

About NeoEdge
NeoEdge, headquartered in San Francisco, California with sales offices in New York and Toronto, Canada, is the leading digital media company, providing total advertising and sponsored community solutions for the online casual games industry. In close partnership with many of the largest game publishers, portals and advertisers, NeoEdge has revolutionized the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending technology suite and advertising services platform. In January 2009 NeoEdge was awarded Digital Publisher - Category Winner, in OnMedia’s Top 100 Private Companies. In May 2009 NeoEdge was selected as one of the most promising private technology ventures and awarded the prestigious Red Herring 100 NA Award. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, visit NeoEdge. Play free games at Most Fun


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