SMX West 2010: Biggest Search Geek Unveiled

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Marin Software and SMX West recognize Tim Ossmo as the winner of the 2010 SMX Biggest Search Geek Contest

Marin Software, provider of the leading paid search management application for large advertisers and agencies, and SMX West, today announced that Tim Ossmo, director of media for Leapfrog Online, has been named “Biggest Search Geek” in America, beating out more than 1200 contestants to take home the top prize. Ossmo was recognized on stage today at SMX West by conference chair and Search Engine Land editor-in-chief, Danny Sullivan.

With a top score of 80.83%, Ossmo handily beat out the competition, completing the contest in 12 minutes and 5 seconds. The SMX Biggest Search Geek Contest was open to anyone with the mettle to answer 20 tough questions about the ins-and-outs of search marketing.

Ossmo has been in the SEM industry since 2003 and has been with Leapfrog Online since 2005. As director of media, he leads a team of 13 media planning and buying professionals who primarily work to integrate programs across a variety of online and offline media formats, including SEM.

Quotes:
“It’s truly an honor to be recognized as the 2010 Biggest Search Geek,” said Tim Ossmo, director of media of Leapfrog Online. “As a search marketing veteran, it’s great to see how the industry has grown to a massive, multi-billion dollar market over the last few years. I look forward to attending the show and participating in discussions about the future of the industry.”

"It was fantastic to see more than 1200 search marketers competing in this year’s contest,” said Chris Lien, CEO of Marin Software. “The Biggest Search Geek contest was designed to recognize those industry professionals who work hard to create successful paid search programs for their companies and organizations. Congratulations to the new top search geek, Tim Ossmo, who proved his search prowess by tackling some of the most difficult search questions we could design.”

Resources:
About the Biggest Search Geek Contest
About Marin Software
About SMX West

About Marin Software:
Marin Software provides an enterprise-class paid search management application for large advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 175 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $850 million of annual paid search spend in the Marin Search Marketer application.

About SMX:
The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (Santa Clara, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London, England), SMX Munich, SMX Sydney, SMX Toronto, SMX Paris, SMX Xiamen (China) and SMX Stockholm. Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and operates Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums, and build their professional networks.

About Leapfrog Online:
Since 1999, Leapfrog Online has helped clients establish and optimize the online channel by providing them with a proprietary platform to drive new customers across all product sets. Leapfrog Online is a strategic digital marketing company that develops or optimizes custom, dedicated channels leveraging a brand and their proven digital strategies. With no upfront investment or out of pocket cost on the company's part, Leapfrog creates a unique strategic plan and executes online media buys and messaging that drive customers to a new online branded experience. For each customer this experience delivers, Leapfrog gets paid a percentage or fee.

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Kari Moe Straley
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