ProWein Returns In 2010

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From March 21 – 23, 2010, the fairgrounds in Düsseldorf, Germany will host ProWein, International Trade Fair for Wines and Spirits. Over 3,000 exhibitors from about 40 nations will represent all relevant wine-growing regions worldwide. As the leading trade fair for wine and spirits, ProWein will offer the most comprehensive overview of this industry. The classic European wine nations such as Germany, France, Spain, Italy and Austria will be represented as well as overseas countries including the U.S. Africa, Australia and New Zealand and producers from Eastern European countries.

ProWein was the only event internationally to post a significant increase in attendance with positive marks across the board. With these results, ProWein has confirmed its leading position

For the first time, the five wine-growing regions Argentina, California, Chile, New Zealand and South Africa will exhibit jointly with the heading "New World Wine Alliance." This newly established alliance plans to organize seminars, workshops and wine tasting sessions at ProWein 2010 and to present celebrity wine growers.

The spirits segment of ProWein 2010 will focus on a selected range of predominantly smaller distilleries with unusual spirits and specialties.

In addition to the exhibits, ProWein 2010 will feature the central tasting zone with about 1,000 wines, the special delicatessen exhibit “Wine’s Best Friends” as well as international symposia and panel discussions with world-renowned experts. With the slogan “ProWein goes city“, restaurants and specialist retailers in Düsseldorf invite exhibitors and attendees to enjoy extraordinary wines in the evenings after the trade fair.

Despite the difficult economic situation, over 35,000 trade visitors and some 3,180 exhibitors from around the world participated in ProWein when it was last held in March 2009. “ProWein was the only event internationally to post a significant increase in attendance with positive marks across the board. With these results, ProWein has confirmed its leading position,” stated Wilhelm Niedergöker, Managing Director of Messe Düsseldorf.

Starting in 2010, ProWein and INTERVITIS INTERFRUCTA, International Technology Trade Fair for Wine, Fruit and Fruit Juice (held in Stuttgart, Germany from March 24 – 28), will take place consecutively. Both international trade fairs are rated No. 1 in their respective fields and will give wine producers from around the world the opportunity to take part in two trade fairs within one week: ProWein will provide a first-class platform to successfully market their wines and at INTERVITIS INTERFRUCTA they can get the latest information about producing their wines.

Düsseldorf’s Business Travel Service offers amazing deals on hotels and tours for ProWein attendees. Hotel packages start at Euro 88 per person and include the following:

Package A – Coffee to Go:
Hotel Gut Mydlinghoven in Düsseldorf
Euro 88 per person (single occupancy), Euro 109 per person (double occupancy).
Includes breakfast and city guide.

Package B – Wine & Dine
Hotel Gut Mydlinghoven in Düsseldorf
Euro 123 per person (single occupancy), Euro 144 per person (double occupancy).
Includes breakfast, 3-course dinner at hotel restaurant “le cheval blanc”, city guide.

Tours & Events:

Post-Show Golfing (after 4 PM) at 18-hole course Düsseldorf-Hubbelrath
Starting at Euro 25 per person; rentals start at Euro 25 per person

Post-Show Sightseeing at 7 PM
Guided Brewery Tour: History of Alt Beer. 120 minutes. Euro 12 per person, includes 1 glass of Alt beer.

Guided Tour: Night Guards. 120 minutes. Euro 12 per person includes 1 glass of Killepitsch liquor.

To book, please visit or For more information on individual travel arrangements including air fare, contact the Düsseldorf travel professionals at Düsseldorf Marketing & Tourismus GmbH, phone +49 (0)211/1 72 02-839, fax +49 (0)211/1 72 02-32 21. Information about these travel deals is available only at the contact information above.

For further information on visiting or exhibiting at ProWein 2010, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. phone: (312) 781-5180; fax: (312) 781-5188; visit; blog:; Twitter:


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Ann Meerboth-Maltz
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