“Adometry is the only vendor who has used the data gathered from ad verification to improve the effectiveness of display advertising on a near real-time basis”, said Jim Ewel, CEO of Adometry.
Kirkland, WA (PRWEB) March 3, 2010
Adometry, a leader in ad verification for online display ads, announced the immediate availability of version 1.5 of Veracity, their ad verification and effectiveness software. This version, which has been extensively tested and is now in production use, includes a new dashboard, as well as support for multiple conversion types, date ranges and an API for customers to retrieve their data in a secure fashion.
The new dashboard and scoring system allows customers to see at a glance those placements that need attention – allowing them to make adjustments to campaigns quickly and easily. It identifies problems with inappropriate content, below-the-fold, wrong geographies, frequency capping and poor performance and grades each placement using Adometry’s internal scoring system, highlighting problematic placements.
Veracity can now track multiple conversions for any network and any publisher as a customer engages with a brand. Veracity can also correlate conversions with site categories, individual sites, frequency, and other variables to answer questions like: what is my optimum frequency? What kinds of sites deliver the best and worse conversion rates for my campaign? Which specific sites perform well or poorly in my campaign? Which sites are most cost effective at delivering conversions? The ability to track conversions and correlate them with information about the context and delivery of ads gives advertisers and agencies unprecedented insight into the effectiveness of their display-advertising budget.
“Adometry is the only vendor who has used the data gathered from ad verification to improve the effectiveness of display advertising on a near real-time basis”, said Jim Ewel, CEO of Adometry. “Customers not only want transparency and assurance that they are being treated fairly, but they also want measurements of effectiveness for display advertising similar to what they get today for search advertising. Providing these kinds of measurements will lead to an expansion of the market for everyone.”
The ability to specify date ranges for reports allows customers to make changes mid-stream in a campaign and to track the results. For example, if violations of insertion guidelines are detected and reported to a network for correction, future reports can show whether any additional violations occur.
Adometry’s secure access API allows clients to extract their data on a scheduled basis for updating custom data warehouses or custom dashboards. The API can also allow networks, ad exchanges, demand side platforms and advertisers to optimize their campaigns by extracting Adometry’s ad verification and effectiveness data, and using it to optimize future campaign buys.
Veracity™ by Adometry™ is the only solution for online display advertising that provides both ad verification and effectiveness metrics to advertisers and ad agencies. Using a patent pending process, Veracity provides information that not only ensures that your placements are compliant with your contract and insertion guidelines, but also provides actionable metrics that allow you to make smarter online ad spending decisions.