Leading Online Store for Restaurant Equipment and Commercial Kitchen Products Improves Shopping Experience

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Chicago-based online store for restaurant equipment and supplies and foodservice equipment Cook’s Direct located at http://www.cooksdirect.com has launched several upgrades to their ecommerce platform improving the shopping experience. Foodservice equipment and supply buyers will now find easier navigation, improved search and faster checkout on Cook’s Direct.

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“Restaurant Equipment and Supply buyers visiting the Cook’s Direct website will now find easier navigation, improved search and faster checkout.”

In its continuing effort to bring top-of-the-line restaurant equipment and commercial kitchen products to the nation’s restaurants, hotels, resorts, schools, cafeterias and other industrial food service operators, online commercial kitchen products company Cook’s Direct (cooksdirect.com) has recently launched several upgrades to their ecommerce platform improving the shopping experience. “Restaurant Equipment and Supply buyers visiting the Cook’s Direct website now find easier navigation, improved search and faster checkout” according to Jeff Breeden, COO of Cook’s Direct.

Visitors to the online restaurant and supply e-tailer can easily navigate the site using the left hand side bar to Shop by Category or Shop by Brand. For example, a visitor interested in locating a True T-19 refrigerator on the site can quickly locate this product using the Shop by Category function and selecting Restaurant Equipment to view all Commercial Refrigerators including True Refrigerators on the site. Visitors can also locate any of the True Refrigerators and Freezers using the Shop by Brand and selecting True. Other brands that are frequently searched on the site include Cambro, Vollrath, Garland Range, Carlisle, Globe, KitchenAid, Vulcan Hart, John Boos, Proctor Silex, Hobart, Electric-Aire, Blendtec and many more.

The Search function is at the top of the left hand navigation and allows visitors to quickly search by keyword such as product name or category, by Cook’s model number for those users referencing the Buyers Guide for Foodservice Catalog produced by Cook’s Direct, or by manufacturer’s model number for competitive shopping. For example, a popular knife among the Restaurant Chef community, the Victorinox Fibrox® Handled 10" Chef's Knife can easily be located on the site by entering any part of the name or even the manufacturers part number of 5200725. Entering the number or name will take the user directly to this Cook’s Illustrated highly rated Chef’s Knife.

Finally, checkout is faster with Google Checkout and Paypal payment options to further improve the shopping experience.

Visitors to the site will still be able to easily register on Cook’s Direct to receive promotional emails for the online store or to get their own copy of the Buyers Guide for Foodservice Catalog. Registered users benefit with easy access to order status, new product announcements and monthly promotions that are exclusively online. With these new upgrades, online shoppers using http://www.cooksdirect.com are guaranteed an exceptional customer experience.

About Cook’s Direct:
Cook's Direct provides a full range of brand name commercial kitchen equipment including all types of commercial restaurant equipment and kitchen supplies. We carry all the top brands, provide courteous customer service and deliver nationwide in the US and Canada. Call Jeff Breeden, Chief Operating Officer, Cook’s Direct at 800-956-5571, Write to him at jbreeden (at) cooksdirect (dot) com. Visit: http://www.cooksdirect.com for the most exclusive range of restaurant equipment, restaurant supplies and commercial kitchen equipment on the Internet.

For more information

Company URL: http://www.cooksdirect.com
e-mail: jbreeden (at) cooksdirect (dot) com
Phone: 1-800-956-5571
Fax: 1-800-956-6822

Media Relations

Media contact: Candace Meneou    
Phone: 630-821-6300
e-mail: cmeneou (at) cooksdirect (dot) com
Fax: 1-630-821-6315

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Candace Meneou
Cook's Direct
630-821-6300 ext. 121
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