APT and Family Dollar to Highlight “Secrets of Successful Marketing” in Webinar on March 16, 2010

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The webinar will show how leading retailers are using new approaches to accurately measure marketing ROI, and tailor marketing strategies to maximize those returns.

The presenters will discuss how retailers can make the best use of their marketing dollars, and rapidly quantify the isolated impact of different marketing vehicles and campaigns.

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled “Secrets of Successful Marketing: Maximizing Returns in an Evolving Marketing Landscape” on Tuesday, March 16th, 2010 at 2:00 PM EST.

The webinar is the third in APT’s 2010 Webinar Series for Retail and CPG executives this year. It will feature Trip McCoy, Research & Testing Analyst of Family Dollar and Graeme McVie, a Senior Vice President of APT. Mr. McCoy will discuss how retailers can make the best use of their marketing dollars, and rapidly quantify the isolated impact of different marketing vehicles and campaigns – from television and radio to print and Internet. In this challenging economy, with marketing spend a greater expense than ever before, retailers are looking for more targeted approaches to reach the consumer and be more customer-centric.

Register now for this webinar and find out how leading retailers are using new approaches to accurately measure marketing ROI, and tailor marketing strategies to maximize those returns. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars@aptmail.com.

APT CPG and Retail Webinar Series 2010
APT’s 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the impact of new initiatives, and develop the tools and solutions that will strengthen your business’s bottom line. For more information, or to view past webinars on-demand, visit http://www.APTWebinars.com or contact us at (877) 400-2559.

About Family Dollar
Operating small store locations, Family Dollar is one of the fastest growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,600 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Family Dollar, Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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