Loyalty Lab Announces Client Summit Series With Speakers from Rapleaf, rDialogue, Applied Predictive Technologies, and Smith-Harmon

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Focusing on advanced loyalty marketing topics for experienced clients and guests, Loyalty Lab Client Summits bring practitioners together with talented speakers in one day intensive sessions in New York, Chicago, and San Francisco.

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The sessions are intended for experienced marketers seeking to learn more about advanced loyalty marketing topics like social influence, lift measurement, non-transactional behavior, and multi-channel interaction.

Loyalty Lab, Inc. announced its 2010 Client Summit Series, an expansion of its successful event in 2009. The series includes three separate sessions in New York on April 8, 2010; Chicago on May 13, 2010; and San Francisco on July 22, 2010. The sessions are intended for experienced marketers seeking to learn more about advanced loyalty marketing topics like social influence, lift measurement, non-transactional behavior, and multi-channel interaction.

Speaker Profiles

Auren Hoffman, CEO, Rapleaf – Auren and Rapleaf are on the forefront of understanding and quantifying customer influence through social data. Auren is an expert on the analytics of social behavior, based on hundreds of social campaigns and visibility into behavior of hundreds of millions of individuals. He writes a blog called Summation, a must read for entrepreneurs and social marketers alike.

Jim Manzi, Executive Chairman & Managing Director, Applied Predictive Technologies - Jim and APT are the market leaders in performance optimization applications. A foremost authority on using pattern recognition and optimization models for sales and marketing applications, Jim’s models have broken new ground in identifying sales prospects, setting prices, selecting and rewarding employees, making product and merchandising decisions, and locating physical sales outlets.

Phil Rubin, Chairman and CEO, rDialogue – Phil and rDialogue are deeply experienced loyalty practitioners, designing and managing programs for large restaurant, financial services, and hospitality clients. Phil has 20 years of strategic marketing experience with an emphasis on loyalty and relationship marketing, integrated communications, partnership development, promotions and program development.

Aaron Smith, Director, Creative Technologies, Smith-Harmon (a Responsys company) – Aaron and Smith-Harmon lead the industry in digital direct creative. Aaron’s insights into email are among the industry’s most respected, leading to his roles as contributing member of the Email Experience Council’s Deliverability and Rendering Roundtable, and frequent contributor to industry blogs including MediaPost’s Email Insider column.

David Rosen, SVP - Strategy, Loyalty Lab – David provides deep insights into customer loyalty and retention, drawn from dozens of client engagements across many industries. David is an expert in loyalty program strategy and design, speaking frequently on the topic.

“We’re pleased to have such expertise to share with our clients and guests,” commented Loyalty Lab CMO Michael Greenberg. “This year all of the sessions will be geared towards experts looking to extend their knowledge of the customer loyalty space.”

To register for one of the events, please visit http://www.loyaltylab.com/public/usersummit_landing.aspx.

About Loyalty Lab, Inc.
Founded in 2003 and based in San Francisco, Loyalty Lab, Inc. is a leader in customer loyalty technology. Its Software-as-a-Service (SaaS) offerings power reward and loyalty programs, customer retention programs, and CRM programs for clients including 1-800-FLOWERS.COM, Spiegel Brands, Virgin America, Guitar Center, and NVIDIA. Visit: http://http:http://www.loyaltylab.com

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Michael Greenberg
Loyalty Lab
415-659-8270 ext. 804
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