PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010

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The ymarketing team spotlights an analytics scorecard for pay per click advertisers. As a premier Digital Marketing Agency, ymarketing is excited to be presenting at the SMX West 2010 in the Analytics Action Plans for PPC & SEO session.

Get results both with quick wins and long term strategies, using all the tools available to marketers’ today.

As a premier Digital Marketing Agency, ymarketing is excited to be presenting at the SMX West 2010 in the Analytics Action Plans for PPC & SEO session. SEO Guru Ryan Lash and other ymarketing executives have collaborated to deliver an abbreviated version of its 4 week in-depth PPC audit. The result is a Top 20 Paid Search Scorecard or paid search “fitness plan” that will help benchmark the health of any PPC campaign in the top tier search engines.

As advertisers seek for opportunities to leverage their advertising budgets in a competitive economy, improving paid search advertising campaigns is among the hot topics at SMX West 2010; along with social media and other new advertising venues.

“As an agency our clients rely on us to get results both with quick wins and long term strategies, using all the tools available to marketers today,” said Lash. “Paid Search Managers can achieve peak performance starting with a thorough review of analytics. These 20 questions can help kick-start that process.”

The goal for every campaign manager is to increase performance of campaigns through testing, keyword research, and bid management, however these 20 key campaign-level elements will assist advertisers in securing additional visibility, performance, and insight into their campaigns. New advertisers in Paid Search can utilize the PPC Scorecard to benchmark and evaluate both quantitative and qualitative measurements in a new campaign launch.

Los Angeles-area search firm ymarketing will share these essential best performers and offer an electronic version of the PPC Analytics Scorecard at http://www.ymarketing.com/smxwest2010

Many clients of ymarketing have received unique insights into their campaigns as a result of the PPC Analytics Scorecard. Donald Nosek the VP of Digital Marketing Strategy indicated, “Both existing and new marketing campaigns have seen dramatic increases in performance and expanded reach as a result of the ymarketing team performing regular ‘PPC fitness checks’ and utilizing the most current best practices in every search engine account.”

About ymarketing:
ymarketing--which helps clients with SEM, PPC, Blog, Social Media, and other Digital Online Marketing--is a Los Angeles search firm that focuses on ROI driven campaigns. ymarketing is a strategic partner for maximizing online marketing results by combining best-of-breed strategies and industry leading technologies: experience + technology.

Founded in 2002, ymarketing works with integrated online marketing programs including affiliate, display, email, natural search, paid search, blog and social media. The company utilizes best-of-breed web site analytical applications including Google Analytics, Omniture SiteCatalyst & WebTrends. Ymarketing is an Omniture Certified Professional, Google Qualified Company, Member of the SEO Consultants Directory (Search Industry Peer Review), a Microsoft adExcellence Member and a Yahoo! Search Marketing Ambassador. To learn more about ymarketing visit us online at http://www.ymarketing.com/ or visit our blog at http://www.ymarketing.com/blog.

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Amanda Joyce
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