Using Social Media to Formulate Winning Strategies and Build Lifetime Customer Relationships-On-Line Roundtable April 1st exclusively on CRMXchange

Montvale, NJ (PRWEB) March 8, 2010

Dr. Petouhoff will lead a panel of recognized Social Media experts from Lithium, Radian6, RightNow Technologies, and Visible Technologies as they share the secrets to successful implementation and monitoring of social media strategies.

Social media is now the number one activity on the Web. What started out as bloggers wanting to share their ideas on the Internet has blossomed into a revolution. It’s estimated that there are well in excess of 100 million blogs worldwide. And that number is growing daily. More than 30% of these bloggers are believed to post opinions of products and services.

What are they saying about your company?

Social media, such as Facebook and Twitter, give companies the ability to engage with customers, to participate in conversations, to provide expertise, and truly have a one-to-one relationship with your most important audiences.

Social media can be a powerful force in developing and enhancing your products, in reducing marketing costs, and increasing customer loyalty. But social media can only be effective when implemented according to a clear and defined strategy. Learn what social media does well…where it is less effective…and what strategies will be most successful for your company?

Join moderator Natalie L. Petouhoff, Ph.D., Senior Analyst, Forrester and a leading expert in social media, to explore the most effective ways to integrate social media applications into your contact center and overall organization.

Dr. Petouhoff will lead a panel of recognized Social Media experts from Lithium, Radian6, RightNow Technologies, and Visible Technologies as they share the secrets to successful implementation and monitoring of social media strategies.

This hour-long discussion, which will take place April 1st, is presented by CRMXchange, and will focus on:

• How to build, maintain, monitor, and grow your customer community
• How to measure ROI of social media programs
• How to engage the your entire company with a social media strategy; and
• How to integrate social media to your contact center strategy.

A leading Web site devoted to contact center issues for more than 15 years, CRMXchange has solidified its reputation as an innovator in the use of the Internet for contact center education and training.

Register today for the roundtable at http://www.crmxchange.com/webcast/social_media/april10.asp.

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