Email Marketing Services Provider Boomerang.com Launches BlastWizard 7.1, Latest Version of the Company's Award-Winning Email Hosting Tool

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BlastWizard 7.1 Makes Job Scheduling Faster than Ever; Next Online Live Demos of BlastWizard Take Place on March 9 and March 11

Boomerang is winner of the 2008 "Best Mass Email Tool" award for salesforce.com integration.

BlastWizard provides users with the kind of functionality that earns it accolades.

Palo Alto, Calif.–based Boomerang.com, email marketing services provider, has announced the availability of a new version of BlastWizard, its email hosting tool. Among the new features for BlastWizard 7.1 are enhancements for SFDC integration that make email job scheduling faster than ever by eliminating the timing out that typically accompanies the wait for larger recipient lists to load. Users of salesforce.com voted BlastWizard the "Best Mass Email Tool" in 2008. Presented by Boomerang, the next Live BlastWizard Demos take place on March 9 and March 11.

"BlastWizard provides users with the kind of functionality that earns it accolades," said email marketing expert David Kearney, CEO of Boomerang, founded in 1991. Kearney began his career at Digital Equipment Corporation and later served as product line marketing manager for MIPS Computer Systems. His articles on email marketing have appeared in publications such as DM News. AllBusiness and others have quoted him on his email marketing expertise. Kearney earned an MBA from Cornell University's S.C. Johnson Graduate School of Management.

"Boomerang continually strives to develop the very best possible email hosting tool, one that works well not only for the enterprise, but also for small and medium sized businesses alike," Kearney continued. "Additionally, the team at Boomerang, knowledgeable in how email marketing differs across organizations of different sizes, can provide customized, actionable advice for clients of all types."

Anyone may follow Boomerang on Twitter @boomerang_com, and members of LinkedIn are welcome to join Email Marketing Tips, the company's group there. Additionally, Boomerang regularly posts valuable email marketing advice to its blog of the same name, Email Marketing Tips.

BlastWizard integrates with Microsoft Outlook® and clients' various existing databases, and users can create custom email applications using Boomerang's Application Programming Interface (API). Furthermore, Boomerang helps marketers learn how to use email effectively: Boomerang's email marketing video training is available for free, and unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers to help small businesses best utilize email marketing tools, as well.

Several companies offer small business email campaign tools, but Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

About David Kearney, Email Marketing Expert:
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog (blogs.boomerang.com).

About Boomerang:
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).

The media and anyone else interested in learning more about Boomerang may contact:

Sandra Watters
Corporate Account Manager, Boomerang
2100 Geng Road, Suite 102
Palo Alto, CA 94303
(650) 798-1038 direct
(800) 779-7792 x138 toll free
swatters AT boomerang DOT com
FAX: 650-688-4303
boomerang.com
blogs.boomerang.com

This SEO news release is a product of STETrevisions.

Brent W. Skinner
President & CEO, STETrevisions
BrentSkinner AT STETrevisions DOT com

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