Orbis Global a “Visionary” in Magic Quadrant for Marketing Resource Management, 2010

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Marketing Management software provider recognised by leading analysts.

Orbis Global, a leading provider of Marketing Resource Management (MRM) software, today announced its position in the “Visionary” Quadrant in Gartner, Inc’s Magic Quadrant for Marketing Resource Management, 20101. The report evaluates vendors based on Completeness of Vision and Ability to Execute against key Marketing Resource Management criteria.

"Orbis is very pleased to be recognised as a visionary in the Gartner MRM Magic Quadrant for 2010", said Grant Halloran, CEO and co-founder of Orbis. "The worldwide MRM market is maturing rapidly as marketers seek to drive greater volumes and results from their limited resources, especially in light of recent staff and budget cuts. Orbis Marketing™ enables marketers to maximise their return on marketing investment while also increasing brand control and speed to market. The technology has been consistently proven as a critical tool for managing increasingly complex marketing operations.”

Orbis Marketing™ enhances a company's ability to coordinate and optimise the marketing resources at their disposal – whether people, funding or marketing collateral/assets. According to Gartner, MRM applications enable companies to:

  •     Plan and budget for marketing activities and programs.
  •     Create and develop marketing programs and content.
  •     Collect and manage content and knowledge.
  •     Fulfil and distribute marketing assets, content and collateral.
  •     Measure, analyse and optimize marketing performance.

Vendors in the Gartner’s MRM Magic Quadrant are assessed on their ability to support each of these five competency areas.

About Orbis Global
Orbis Global is a leading global provider of Marketing Management software. The company’s flagship product, Orbis Marketing™ delivers higher levels of efficiency, productivity and control to the marketing departments of mid to large-sized companies, ultimately leading to higher ROI on marketing investments. Orbis Marketing™ empowers marketers at many of the world’s leading brands in financial services, pharmaceuticals, consumer goods, telecommunications, retail, oil and gas, manufacturing and utilities. For more information on Orbis please contact us.

1Gartner "Magic Quadrant for Marketing Resource Management" by K. Collins, February 19, 2010.

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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Jen Noonan
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