President Obama Signs Travel Promotion Act Into Law

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Enactment of Historic Travel Legislation will Boost Inbound Travel to Tri-Valley, California and Stimulate Local Economy

The Tri-Valley, California Convention & Visitors Bureau, a sales and marketing organization dedicated to promoting a five-city region in San Francisco’s East Bay, welcomed news today that President Obama has signed the Travel Promotion Act into law. The new legislation will create economic growth and thousands of new American jobs by welcoming millions more international travelers to the United States.

“The United States is equipping itself to compete in the international travel market as so many other countries are successfully doing today by promoting our diverse destinations and travel policies abroad, all under a collective national brand,” said Amy Blaschka, president and CEO of the Tri-Valley, California Convention & Visitors Bureau. “Travel promotion legislation enacted in Washington will benefit every state across America and support the hundreds of travel-dependent workers in the cities of Pleasanton, Livermore, Dublin, San Ramon and Danville. I applaud Senators Barbara Boxer and Diane Feinstein and Representative Jerry McNerney for embracing travel as an economic stimulant and getting this bill to the President for his signature.”

“This is a historic victory for the U.S. economy and the one in eight American workers whose jobs depend on travel,” said Roger Dow, president and CEO of the U.S. Travel Association. “The United States Congress has sent a clear message that travel is a high priority to our nation and that tangible steps must be taken to increase travel to and within the United States. We are extremely grateful to President Obama and to the bill’s champions: Senators Reid, Dorgan, Ensign and Klobuchar in the Senate and Representatives Delahunt, Blunt and Farr in the House.”

The Travel Promotion Act establishes a public-private partnership to promote the United States as a premier international travel destination and communicate U.S. security and entry policies. According to analysis by Oxford Economics, the bill is estimated to drive $4 billion in new consumer spending annually, provide $321 million in new federal tax revenue each year and create 40,000 U.S. jobs nationwide. Further, it is expected to reduce the federal budget deficit by $425 million over the next 10 years, according to the Congressional Budget Office.

Overseas visitors spend an average of more than $4,000 when they visit the United States.

The Travel Promotion Act is modeled after successful state-level initiatives and is funded through a matching program featuring up to $100 million in private sector contributions and a $10 fee on foreign travelers who do not pay $131 for a visa to enter the United States. The fee is collected once every two years in conjunction with the Department of Homeland Security’s Electronic System for Travel Authorization. No money is provided by U.S. taxpayers.

About the Tri-Valley, California Convention & Visitors Bureau
The Tri-Valley, California Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon, Danville and the surrounding region. It markets Tri-Valley, California, known for its 50 Livermore Valley wineries and historic downtown areas, as a preferred destination for visitors, meetings, and events by promoting CVB member businesses and bringing overnight visitors to the region, to increase awareness of and measurable spending to Tri-Valley, California. For more information, visit

About the U.S. Travel Association
The U.S. Travel Association is the national, non-profit organization representing all components of the $770 billion travel industry. U.S. Travel’s mission is to promote and facilitate increased travel to and within the United States. For more information, visit

Media Contact:
Susie Marino
925.846.8910 W
415.613.9138 M
susie at trivalleycvb dot com


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