OpenFeint's Free Game of the Day Generates 5 Million iPhone Game Downloads in Four Weeks, Becomes Full-Fledged Website Destination at FreeGameoftheDay.com

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Site launches with the goal of driving iPhone games into the Top 10 of Apple's Free Apps list

Sales of our other products noticeably increased during the promotion. Most impressively, Sentinel 2: Earth Defense sold fourfold compared to a similar period earlier in the month.

OpenFeint, the leading social gaming network for the iPhone™, today announced that it has helped generate more than 5 million game downloads through its Free Game of the Day program. Now the company is launching the website, FreeGameoftheDay.com, expanding the reach of the program previously available only inside the OpenFeint iPhone app.

“We’ve got 15 million connected players in our network who are avid players and talk about the games that they love,” said Jason Citron, CEO & Founder of Aurora Feint. “Free Game of the Day has been so successful because it’s connected to our social network, where players can see what games their friends are playing and download them immediately. Access to such a large, engaged audience is something that other free game sites just can’t offer.”

Driving discovery and awareness within the iTunes App Store is one of the biggest issues facing app and game developers. Consumers are overwhelmed with more than 120,000 apps to choose from and little guidance on what to download. Enter FreeGameoftheDay.com. The site aims to connect consumers with great titles while offering developers a way to accelerate their business. Developer Origin8 recently concluded a wildly successful month-long promotion in coordination with OpenFeint's Free Game of the Day Program.

"During our February Freebie Fever promotion, we featured five games on OpenFeint's Free Game of the Day promotion. Over 1 million free units were downloaded, with one product peaking at over 160K in one day,” said David Manley, Project Manager at Origin8. “Sales of our other products noticeably increased during the promotion. Most impressively, Sentinel 2: Earth Defense sold fourfold compared to a similar period earlier in the month.”

Game developers interested in being considered for FreeGameoftheDay please visit: http://freegameoftheday.com/about.

About Aurora Feint, Inc:

Aurora Feint Inc’s software development kit, OpenFeint, allows game publishers to implement services which enable mobile social gaming. With over 12 million registered users and a presence on over 1,000 iPhone games, OpenFeint is the first and largest social gaming platform for the iPhone. Aurora Feint is backed by DeNA Inc.

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Ken Johnston

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