Lehigh Valley ad/PR agency Spark Nabs Best of Show in Lehigh Valley Addys, Second Time in Three Years

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Bethlehem firm wins with outstanding design for point of purchase and direct mail materials for regional clients.

Work produced by Lehigh Valley advertising agency Spark (http://www.sparkcreatives.com) captured the “Best of Show” award and three gold honors at the annual Lehigh Valley Addy Awards at the Greater Lehigh Valley Ad Club’s 2010 awards program, Saturday, February 27. The event highlights the best advertising and design work each year in the greater Lehigh Valley market.

It was the second time in three years that Spark won the coveted “Best of Show” award, which recognizes the best piece in each year’s show in the eyes of the judges. This year’s competition had 150 entries.

The “Best of Show” designation was bestowed upon a suite of custom, upscale menus designed for restaurants at the Sands Casino Resort Bethlehem -- Emeril’s Chophouse, St. James Gate, Molten and Coil – which also won gold in the “Point of Purchase” category.

Spark’s two other gold awards were for a stunning stamped metal invitation for the grand opening of the Sands Casino Resort Bethlehem and a high-impact dimensional direct mail program for PPL EnergyPlus.

Having won gold at the local competition, all three entries automatically advance to the district competition in New York City in April, where they have the opportunity to continue on to the national Addy competition in Orlando in June.

The agency won a Best of Show award in 2008 for an outdoor advertising campaign it produced in conjunction with United Way of the Greater Lehigh Valley.

About Spark:
Spark is dedicated to groundbreaking creative approaches designed to help organizations build their brands, enhance their images and improve their bottom lines. The advertising agency was formed to fill a hole in the Eastern Pennsylvania ad scene — an agency relentlessly devoted to creativity. The firm’s 2009 capitalized billings topped $5 million.

Spark is actively seeking new clients that share the company’s creative philosophy. Interested companies can contact Michael Drabenstott at (484) 821-0920 x 704 or drabenstott (at) sparkcreatives (dot) com.


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