HSMAI Offers Guaranteed Leads During Affordable Meetings® Mid-America

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The Hospitality Sales & Marketing Association International (HSMAI) will guarantee leads for exhibitors attending HSMAI’s Affordable Meetings® Mid-America, April 14-15 at Chicago’s Navy Pier. Each exhibitor will receive a customized report of 25 qualified meeting and event planner buyers before the first day of exhibits.

This year, we are offering additional tools and resources to guarantee that each exhibitor walks away from the event successful.

The Hospitality Sales & Marketing Association International (HSMAI) will guarantee leads for exhibitors attending HSMAI’s Affordable Meetings® Mid-America, April 14-15 at Chicago’s Navy Pier. Each exhibitor will receive a customized report of 25 qualified meeting and event planner buyers before the first day of exhibits.

“We are confident that Affordable Meetings® delivers results for exhibitors,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “This year, we are offering additional tools and resources to guarantee that each exhibitor walks away from the event successful. We are the only industry show making this guarantee.”

Fully paid exhibitors in good standing will receive their list of 25 or more leads no later than seven days prior to the first day of exhibits at HSMAI’s Affordable Meetings Mid-America. The leads will be prioritized by relevance, as defined by attendees at the time of registration. Exhibitors who do not receive a report of at least 25 registered meeting or event planner buyers will be eligible to withdraw from the event without any financial penalties.

Also new this year, HSMAI will also offer an exhibitor referral program that allows exhibitors to earn monetary credit toward future Affordable Meetings® events; an appointment-setting and prospect research tool called networkNow; and, an all new geographically segmented floor plan to help buyers easily locate exhibitors. Also, prior to the show, eligible exhibitors will receive a list of at least 500 regional meeting and event planner prospects to whom they can target pre-show promotions. An Exhibitor Marketing Package is also available for $595, which includes the pre-show attendee mailing list, a lead retrieval unit, and an online expanded listing with logo.

HSMAI’s Affordable Meetings® conferences and tradeshows are among the mostly highly regarded shows by exhibitors. “Out of the 10+ tradeshows we participate in each year this is hands down the best tradeshow with the greatest ROI we attend,” said Taryn Miracle, National Sales Manager, Grand Traverse Resort & Spa. “The education is rock solid and the business that we generate from our booth is outstanding. We've had such great success at the Mid-America show that we added the DC show to our lineup.”

Booth space is available at the Mid-America show and can be obtained by contacting Craig Baker, account manager, J. Spargo & Associates, (703) 679-3942. Additional 2010 Affordable Meetings dates and locations are: HSMAI's Affordable Meetings® West, June 16-17, 2010, Long Beach Convention Center Long Beach, CA; HSMAI's Affordable Meetings® National and Event Technology Expo, September 8-9, 2010, Walter E. Washington, Convention Center, Washington, D.C. For more information, visit http://www.affordablemeetings.com.

About HSMAI’s Affordable Meetings® Mid-America
HSMAI’s Affordable Meetings® Mid-America will once again offer attendees the opportunity to meet and do business with more than 250 exhibiting companies during a unique exposition that will showcase venues, products and services to help produce various types of meetings and events. Attendees are experienced meeting professionals from all segments of the industry, including more than 70% who represent corporate, government and non-profit organizations. Year-after-year, the highly-acclaimed trade exposition is a main attraction for attendees looking to meet and network with knowledgeable suppliers who are determined to help produce valuable meetings and assist with purchasing decisions. Exhibitors represent hotels and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, transportation companies, trade publications, software and audio/visual businesses, and other meeting and convention suppliers. HSMAI’s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by J. Spargo & Associates. Visit http://www.affordablemeetings.com for more information.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at http://www.hsmai.org.

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