Cracking The Code For 'Eating In' To Be Topic Of New Webinar

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A new webinar from The Food Institute on a study called Eating In, sponsored by the Coca-Cola Retailing Research Council - North America, will delve into how some retailers see the current economic environment as an opportunity to fundamentally change their shopper value propositions.. Find out more at at http://www.foodinstitute.com/eatingin.cfm

The combination of food inflation and the recession has had well-documented consequences. However, some retailers see this as an opportunity to fundamentally change their shopper value propositions. If successful, these changes will alter supplier relationships as well as the landscape for competitive food retailers, in potentially seismic magnitude and with long-lasting dimensions. A new webinar from The Food Institute will delve into this topic which is detailed extensively in a new study called “Eating In”, sponsored by the Coca-Cola Retailing Research Council - North America.

This study brings together a powerful base of information from The NPD Group, sourced both from its ongoing work, as well as a custom survey done for the Council and this webinar featuring Joe Derochowski, Executive Director The NPD Group, Food and Beverage Services & Bill Bishop Chairman Willard Bishop and former Director of the Council will explore its findings in depth as well as give answer questions from attendees.

For years food retailers have tried to encourage customers to eat more meals at home, but only a few have "cracked the code." One reason is that up until now, food retailers did not have access to solid information such as this study provides on how customers were thinking about and approaching the planning, preparation, consumption, and even clean-up for meals.

This study gives retailers a solid platform to build a fact-based strategy. It also is translated into literally dozens of fresh insights and actions retailers can take as they focus on making it easier and more beneficial for their customers to eat more meals at home. Speakers will offer remarks focused on turning the new insights into action and providing a framework for retailers to use to develop their own strategies. There will also be opportunity for the audience to pose questions to the presenters.

The session is designed for retail executives, but should also be of interest and value to brokers, suppliers, and others with an interest in what will certainly be one of the big topics in food retailing in 2010 and beyond. A copy of the study is available for download when you sign up for the webinar at http://www.foodinstitute.com/eatingin.cfm

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Brian Todd
The Food Institute
201-791-5570 ext. 212
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