Los Angeles, CA (PRWEB) March 8, 2010
MOTOR TREND® (http://www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare™ (http://www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Nissan of Hickory in Hickory, NC has been selected as a MOTOR TREND® Certified Advantage dealership.
Nissan of Hickory is one of the few in the United States chosen to participate in this pre-owned vehicle certification program created for MOTOR TREND and powered by EasyCare. By operating as a MOTOR TREND Certified Advantage dealership, Nissan of Hickory will provide consumers with the added assurance that their Motor Trend Certified pre-owned vehicles meet the strict standards of the MOTOR TREND program, and also provide other benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Nissan of Hickory was selected as a MOTOR TREND Certified Advantage Dealership because of its superior record of customer service and satisfaction since 1967. Now, pre-owned vehicle buyers in Hickory, NC can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified Advantage/EasyCare brands in partnership with Nissan of Hickory.”
MOTOR TREND Certified Advantage participation is made available only to a select group of dealers across the country who have been thoroughly vetted and trained by EasyCare to deliver a noticeably better buying and ownership experience, in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Nissan of Hickory to the family of MOTOR TREND Certified Advantage dealers,” adds Ira Gabriel, Publisher of Motor Trend Magazine. “They are dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”
Nissan of Hickory will officially launch this program on March 11th, 2010. For More information about the MOTOR TREND Certified Advantage Program, please visit http://www.motortrendcertified.com
Nissan of Hickory, a family owned and operated business since 1967, is the oldest Nissan dealer in the state of North Carolina, and the 6th oldest in the nation. Their customer service team has over 200 years of combined automotive sale experience, and each member is trained to help buyers through the vehicle ownership experience, step-by-step. An Accredited Business with the Better Business Bureau, Nissan of Hickory is located at 1555 Highway 321, Hickory, NC. Their website can be accessed at http://www.nissanofhickory.com.
About EASYCARE™, an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EASYCARE brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 1.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which was in the last 12 months. Please visit http://www.EASYCARE.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site http://www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (http://www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.