Early Bird Discounts on Voice of the Customer Training Set to Expire

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Earlybird discounts for Applied Marketing Science's 2-Day Voice of the Customer training course expire on March 10th. The course will be held on April 6-7, 2010 at the Westin Hotel in Boston

"One of the better marketing courses I've participated in, with very real opportunity to apply." - Past Attendee, PPG Industries

Earlybird discounts for Applied Marketing Science's 2-Day Voice of the Customer training course expire on March 10th. The course will be held on April 6-7, 2010 at the Westin Hotel in Boston, and will cover the following topics:

-Why you should listen to customers
-How the Voice of the Customer fits into the product development process
-What you can do with Voice of the Customer information
-Designing the interview process
-Determining whom to interview
-Writing the interview guide
-Interviewing customers
-Individualized interview role-playing and feedback
-Analyzing interview transcripts
-Distinguishing between needs and solutions
-Affinitizing customer needs
-Prioritizing customer needs
-Applying ideation techniques to Voice of the Customer information
-Translating the Voice of the Customer into design specifications
-A brief overview of quality function deployment (QFD)

The cost of the 2-day program is $1,595, but discounts are available for early registration and for groups of three or more. AMS also offers on-site training for larger groups. For information about the course, or to discuss on-site training options, please contact Robin Bousquet, Marketing Coordinator at (781) 250-6329 or rbousquet(at)ams-inc(dot)com.

About Applied Marketing Science

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Robin Bousquet
Applied Marketing Science
781-250-6329
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