Leadership and Innovation Expert Dr. Adam Klein and Time Magazine Contributor Jeremy Caplan Confirmed for Cross Media NYC 2010

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Livestream.com Secured as Official Conference Live Streaming Partner Event This Week Set to Bring Together Thought Leaders from All Key Media Industries to Discuss, Demonstrate and Debate Cross Media Integration, Opportunities and More

With Dr. Adam Klein delivering a special case study on music and Jeremy Caplan moderating our super panel, we look forward to providing a platform of insight from each sector of the industry, where attendees can learn how to monetize through today's cross media opportunities.

Media veteran Dr. Adam Klein who has held senior management positions at MTV, Ask Jeeves, EMI, and Hasbro will deliver a special Case Study on the state of the music industry and current cross media opportunities at this week's Cross Media NYC Conference http://www.crossmedianyc.com, which takes place on Wednesday, March 10, 2010 at the Scholastic Theatre in New York from 6pm to 9:30pm. Klein is the founder of the leadership and innovation company Media Leader LLC, and has over 20 years of experience in the media and entertainment sector with both established and technology-led companies. Cross Media NYC 2010 will be streamed live online courtesy of http://www.livestream.com, the conference's official streaming partner and one of the most powerful broadcast platforms on the internet with more than 16.7 million unique viewers each month.

Dr. Klein will be joined by transmedia storytelling expert Jeff Gomez, who will deliver a separate case study on Coca Cola's Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms. Gomez works on some of the biggest entertainment franchises including Disney's Pirates of the Caribbean, and Hasbro's Transformers.

Cross Media NYC also confirmed today that the event's super panel will be moderated by longtime Time Magazine contributor Jeremy Caplan. Caplan, a Visiting Professor at the CUNY Graduate School of Journalism, writes high-impact stories about business and technology, covering giants Google, Apple and Yahoo and smaller tech firms such as Farecast, Zillow and 37 Signals. Titled Melting the Silos: the Reality of Cross Media Integration, the panel will feature media heavy hitters Roger Keating, Senior Vice President of Hearst Television Inc., President of HollywoodLife.com Bonnie Fuller, Ubisoft's Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas' Senior Vice President Ashley J. Swartz.

"We are excited to add two additional major figures in the media space to our already impressive lineup of speakers at Cross Media NYC," said Founder of CROSS MEDIA NYC Gavin McGarry. "With Dr. Adam Klein delivering a special case study on music and Jeremy Caplan moderating our super panel, we look forward to providing a platform of insight from each sector of the industry, where attendees can learn how to monetize through today's cross media opportunities."

In addition to the panel and demos, four technology companies will present cross media product demonstrations during the conference. These include:

  •     Demo # 1: David Kruis President and CEO of Metranome will demostrate the first ever animated Dilbert and New Yorker Magazine "Cartoon a Day" integrated calendar applications for BlackBerry phones.
  •     Demo #2: Petri Martikainen CEO of MultiTouch will demonstrate its advanced technology that includes MultiTouch cell and boxes which are used in markets such as retail businesses, advertising, exhibitions, museums and design.
  •     Demo #3: Sam Cox CEO of Milabra will demostrate their pioneering online image analysis, with a proprietary technology developed by leading MIT scientists in the pattern recognition field creating solutions for online advertising transactions.
  •     Demo #4: Michael Scissons CEO of Syncapse will demonstrate SocialTALK an innovative tool which allows companies and brands to more effectively create, publish and measure their social media content strategy.

CROSS MEDIA NYC 2010 will feature participation from senior executives in such industries as Video (web video, TV, Film, DVD), Internet (websites, podcasts, social media, marketing, music, email), Gaming (Social Gaming, Virtual Worlds, Console), Publishing (magazine, books), Mobile (apps), Advertising and Merchandise. CROSS MEDIA NYC 2010 takes place Wednesday, March 10, 2010 from 6:00pm 9:30pm at the Scholastic Theater: 557 Broadway, Prince Street.

A number of major media and entertainment companies are confirmed to attend and participate at this week's Cross Media NYC event, these companies include: Aditall, Chris Pfaff Tech/Media, comScore, Defined Logic, Digitas, Discovery Communications, Diversion Media/HD Cloud, Earth TV, Getty Images, Hanft Raboy + Partners, HGTV, Hollywood Life, Linkedin, Metranome, Quantum Media Partners, Readers Digest, Reynolds Dewalt, RIM/Blackberry, Seventh Generation, Starlight Runner, Stevens Media Consulting, Storyboard TV, Take Out Marketing, Turner, and Ubisoft.

CROSS MEDIA NYC 2010 has a number of prominent sponsors for the event including the Government of Canada, NATPE, Mashable, C21 Media and the New York Television Festival.

Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms. Conference co-founder Jennifer Harkness has been in the media and event business for over 20 years. Prior to joining Jumpwire Media as a Vice President Harkness was the Executive Director of the Banff World TV Festival. At Jumpwire Media, Harkness currently advises on such international events such as NATPE, KidScreen Summit and Stratford Documentary Festival.

For tickets, sponsorship or to submit speakers, please contact Jennifer Harkness 917-209-9797, info(at)jumpwiremedia(dot)com.
Follow us on Twitter: http://www.twitter.com/crossmedianyc
Follow us on Facebook: http://www.facebook.com/event.php?eid=295597191619&index=1

About Livestream
Producers can use the Livestream browser-based Studio application to create LIVE, scheduled and on-demand internet television to broadcast anywhere on the web through a single player widget. The company's service comes in two flavors Free (ad-supported) and Premium (white-label, no-ads, pay for usage). Unique features include the ability to mix multiple live cameras, imported videos clips, and overlay graphics. With Livestream, producers can broadcast live from a mobile phone; use a customizable flash player with integrated chat; and develop a branded channel page on http://www.Livestream.com that incorporates interactive chat.

Press Contacts:
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Dawn Miller / Theo Dumont
T. 323 648 4151

Speaker Bios

Dr. Adam Klein
Adam founded and runs the leadership & innovation company Media Leader llc, through which he is committed to providing the complete resources required in preparing and supporting the next generation of business leaders to create a sustainable competitive advantage through building constant innovation companies. Additionally, he teaches graduate journalism students to understand and embrace the evolving digital media business realities at Columbia University (GSJ). Throughout his career, Adam has leveraged a combination of practical senior Executive leadership responsibilities, Strategy development analytical rigor, and Academic discipline to provide insights and pragmatic actions for effectively leading businesses through constant innovation to drive sustainable competitive advantage and growth. For the past 20 years Adam has particularly applied this expertise within the rapidly transforming media industry sector confronted by the relentless advances in digital technology, consumer adaption and business model collapse -affecting both the 'established' content-rich and the emergent 'technology led' media companies. He believes that constant innovation of products and organizational capabilities is the future of successful competitiveness. Adam is a pragmatic strategist whose starting point of insight is always to understand customers' interests and needs. This allows him to innovate products and services that are highly valued, while at the same time develop marketing programs and advertising communications that effectively find the target audiences within their evolving, and increasingly digital, media life styles. Leading, Designing and Supporting this constant transition is Adam's passion and experience.

Jeremy Caplan
Time Magazine contributor Jeremy Caplan writes high-impact stories about business and technology, covering giants Google, Apple and Yahoo and smaller tech firms like Farecast, Zillow and 37 Signals. He also covers cultural trends, writing popular stories on subjects ranging from carrotmobs and cereal cafes to mini-lit and life-hacking. Caplan is a visiting professor at the City University of New York's Graduate School of Journalism. In 2008-09 Caplan served as the Wiegers Fellow at the Columbia Business School, where he earned his MBA. In 2007 he was selected as a Knight-Bagehot Fellow at the Columbia Journalism School. In the years before he joined Time, Caplan worked for George Plimpton at the Paris Review, reported on tech for Newsweek, and wrote a monthly tech column for Yahoo! Internet Life. An expert on simplifying complex technology tools, Caplan has taught at the CUNY Graduate School of Journalism, Marymount Manhattan, St. John's University, Post University, and Hunter College on subjects ranging from writing and reporting to new media and interactive journalism. He has also worked on courses at Columbia Business School and Columbia's Graduate School of Journalism. Caplan has appeared as an expert on CNN, CNBC, Fox and other networks and served as a featured speaker at conferences of the Society of American Business Editors and Writers, the South Asian Journalists Association, the Association of Independent Information Professionals, and the National Writers Workshop. He also teaches and tutors regularly on a volunteer basis for HarlemLive, Principal for a Day, and other youth programs.

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