Miami, FL (PRWEB) March 7, 2010
Will Castro, star of the hit Spike TV series Unique Autosports: Miami and spokesperson for Paul Masson Brandy has completed the customization of the grand-prize for the Unique Autosports South/Paul Masson Uniquely Smooth Camaro Sweepstakes at Unique Autosports: South in Miami.
Castro and his team of customizers at Unique Autosports: South built the world’s only ‘Uniquely Smooth’ Camaro – a highly customized version of Chevrolet’s new-school muscle car. As Paul Masson’s primary brand spokesperson, Castro is deeply involved in promotions for the iconic brandy. In their latest high-profile national campaign together, Paul Masson and Castro will be giving away a brand-new ‘Uniquely’ customized 2010 Chevrolet Camaro, which was transformed specifically for the Unique Autosports South/Paul Masson Uniquely Smooth Camaro Sweepstakes.
Recognized as one of the biggest influencers in the automotive customization and luxury style and performance industries, Castro and his Unique Autosports brand are world-renowned for setting the tone at the top for brands such as Motorola, GM, JL Audio, Toyota, Pirelli, 3M, Jeep, Dodge, Stinger and many others.
“The ‘Uniquely Smooth’ Camaro marks the third consecutive year Paul Masson has worked with Will and his team at Unique Autosports and we couldn’t be more pleased,” said Matt Rice, marketing manager for Paul Masson Brandy. “This year’s ‘Uniquely Smooth’ Camaro is everything Will promised and more – and one lucky winner will be riding in custom style thanks to Unique Autosports: South and Paul Masson Brandy.”
“Paul Masson Brandy has achieved much throughout its history,” Castro said. “Greatness takes time, and they’ve been doing the same thing - turning out great brandies - for over 100 years. We are pleased to be a part of the success the Paul Masson brand has earned, and we know that when everyone sees the new Uniquely Smooth Camaro, they will see the great care and workmanship it took to turn out a custom vehicle for one of the leading brandies in the U.S. – Paul Masson.”
The grand-prize of the Unique Autosports: South/Paul Masson Uniquely Smooth Camaro Sweepstakes features a distinctive blend of ‘Uniquely Smooth’ custom touches. The exterior features custom gold and black powder-coated wheels wearing 22” Pirelli tires, Strut grille, Spies Hecker paint over a body kit by Classic Design Concepts, smoked tail lamps, and tinted windows. A Roadwire interior adds comfort and style, and JL Audio equipment keeps tunes loud and clear. Performance by K&N feeds the V6 beast, with an all new state-of-the-art filter and intake system that will boost power of the 304 bhp Camaro substantially, while the Borla Exhaust system gives the car a throaty roar.
The Unique Autosports: South/Paul Masson Uniquely Smooth Camaro Sweepstakes build will be broadcast during the new season of Unique Autosports: Miami which premieres on Spike TV’s PowerBlock on Sunday March 21st at 10:30 AM EST. The star-studded new eight-episode half-hour series, produced by Facio Productions, Inc. will run as part of Spike’s successful weekend PowerBlock programming.
Paul Masson and Castro will co-promote the sweepstakes via web, print, TV and a host of live events. For more information on how to win the Unique Autosports: South/Paul Masson Uniquely Smooth Camaro Sweepstakes, please visit: http://www.uniqueautosport.com, or http://www.paulmassonbrandy.com.
About Paul Masson
Paul Masson Grande Amber Brandy is blended and bottled by Paul Masson Distillery in Bardstown, Kentucky and is distributed by Constellation Wines US, headquartered in Canandaigua, New York. With over 100 years of brandy-making tradition and craftsmanship, Paul Masson is one of the largest spirit brands in the United States. Aged longer to provide a smoother taste profile, Paul Masson offers two incredibly smooth and satisfying blends: VS (Very Special) is aged in oak a minimum of three years, and VSOP (Very Superior Old Pale) is a 4-year aged brandy blended with French Cognac.
About Will Castro and Unique Autosports
Unique Autosports is a highly acclaimed Miami-based brand serving a global client-base of A-list celebrities and athletes, corporate customers and automotive enthusiasts for over twenty years. Owned by Will Castro, Unique Autosports is recognized as the leader in car customization. The Unique Autosports brand includes projects such as: Unique Autosports: Miami, an all-new signature cable television show premiering Sunday, March 21st at 10:30AM EST on Spike TV’s PowerBlock line-up of programming. The show is produced by Facio Productions, and tells the Unique story, highlighting the people, places and relationships that make Unique Autosports special. Shot at Castro's new world headquarters: Unique Autosports: South, the show will be broadcast Sundays on Spike TV's PowerBlock schedule of automotive-related programming and is shot at Unique's 47,000-square-foot car customization complex, covering Castro and his team of world-class customizers as they design and service the high end luxury and sport vehicles for Unique's star-studded clientele. In addition, the Unique Autosports brand includes Unique Yachts, a one-of-a-kind customization program for high-end marine vessels; Unique Homes, the leader in home theatre design and construction, and a clothing line for fashion conscious fans of the brand. For more information on Unique Autosports, please visit http://www.uniqueautosport.com.
Celebrity clientele include entertainers 50 Cent, Sean 'Diddy' Combs, Pamela Anderson and Patti LaBelle; athletes LeBron James, Carmelo Anthony, Yao Ming; Amar’e Stoudemire, Jermaine O’Neal; CC Sabathia; Maurice Jones-Drew and A.J. Burnett, Michael Strahan; NASCAR champions Jeff Gordon and Tony Stewart; author Tom Wolfe; filmmaker John Singleton and fashion icon Marc Ecko.
Will Castro, Unique Autosports
Joe Severns, Integrated Marketing Communications
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