Vantage4, LLC To Direct National Marketing Efforts For SeatSnug and CG-Lock

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From James Bond 007' to the American Roads, Vantage4 Vows to Make the SeatSnug & CG-Lock Seat-Belt Safety Devices an "American Standard"

Lap Belt Cinch, Inc. (LBC), developer of the CG-Lock technology and maker of CG-Lock & SeatSnug safety devices, announced today that Vantage4, LLC (V4), an automotive marketing and consulting firm in Fort Washington, PA, has been chosen to direct their strategic online marketing efforts designed to build product and brand awareness and generate consumer interest for the LBC product line.

"These are exciting days for both our companies," says Herbert Reedman Jr, Managing Partner of Vantage4, "not only for the enthusiasm we undoubtedly share, but for the chance to make a difference in the safety and well-being of so many individuals and families. This is a 'must have' safety device that should be on every seat-belt in every car. Our goal is to make CG-Lock and SeatSnug safety devices an American Standard."

Originally developed as an aftermarket product for the performance driving market and already used in several motion pictures, including National Treasure starring Nicholas Cage and James Bond's Quantum of Solace, the CG-Lock improves overall seat-belt performance to enhance driver control and to enhance the safety and comfort of the user.

"While we initially focused on professional and performance drivers," declares Chuck Carter, CEO of LBC, "we have now incorporated our CG-Lock technology into our first consumer product, SeatSnug, which is initially being targeted as a safety device for children." Seat Snug clips on an existing seat-belt to enhance the safety and comfort of children riding in booster seats. Crash tested and recipient of the National Parenting Center Seal of Approval, the SeatSnug device improves child safety and reduces the risk of injury in auto accidents. “If stunt drivers and performance drivers use the CG-Lock to safely secure themselves, parents and grandparents should want to secure their loved-ones with SeatSnug. We have a compelling story to tell and we believe Vantage4 is the best team to convey that story,” stated Carter.

"Since car accidents are the leading cause of injury and death to children, our SeatSnug campaign will be directed toward mothers groups, parenting organizations, consumer groups and child safety advocates focused on child auto safety," states Stephen Neu, V4 Managing Partner, "I have a three-year-old daughter and she is secured in her booster seat with a SeatSnug device. We know firsthand what SeatSnug can do for the safety of a child and at V4 we are on a mission to get the word out."

The CG-Lock, which has been certified for SCCA events, is used widely by the Hollywood stunt industry and has been featured in a series of sports car magazines. Seat Snug has been featured on ABC and the Fox News TV channels. CG-Lock & Seat Snug can be found in some of the Nation's top retailers and on-line stores including Pep Boys, Bavarian Auto Sport, Buy Buy Baby, Bed Bath & Beyond, Baby Depot, Baby's R Us &

Vantage4, LLC is an automotive marketing and consulting firm led by partners Herb Reedman, Jr and Steve Neu. The V4 team is considered by industry insiders as leaders in automotive retail, marketing, analytics and online strategies having had one of their companies recently recognized as "Top Ten Companies To Watch In 2010" by Automotive Success magazine.

Lap Belt Cinch, Inc. is the developer and patent holder of CG-Lock technology. Its aftermarket products, the CG-Lock and SeatSnug, are designed to enhance driver control, save lives, enhance safety and reduce injuries in vehicular accidents.

Contact: Kirstie Thomas - 215-541-5321

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