"PR at a Crossroads": PR Executive and Author to Discuss Pubic Relations' Expanding Role in Social Media, Marketing and Branding

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Deirdre Breakenridge, a 20+ year PR industry veteran, professor, and author of four Financial Times Press books, to discuss how PR professionals can position their careers strategically in the new era of socialized media. The live discussion will take place on Blog Talk Radio on Monday, March 8th at 2 pm EDT.

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CMOs and Public Relations executives can maximize marketing and communications ROI by embracing a collaborative approach to social media strategy implementation, according to distinguished public relations executive, author and professor Deirdre Breakenridge. Ms Breakenridge, who has recently launched hybrid agency Mango! Marketing, will appear live in a BlogTalkRadio exclusive with social media strategist Hugh Macken of social media agency VMR Communications on Monday, March 8, 2010, at 2 p.m. Eastern. The exclusive interview will highlight Breakenridge's successful career and her compelling book (co-authored with world-renowned PR veteran and blogger Brian Solis ) "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."

The roles, responsibilities and ownership within large organizations of social media strategy implementation will be a highlighted area of discussion.

Callers are welcome to join the conversation during the show by calling (347) 884-8912. The live, Internet talk-radio show will stream live from VMR's website at the following URL: http://blog.vmrcommunications.com/2010/03/06/pr-at-a-crossroads/.

An archived recording will be available at the same link immediately following the show.

Quotes from Notable People about "Putting the Public Back in Public Relations":

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.” -- Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.” -- Tony Hsieh, CEO, Zappos.com

Quote from VMR's Hugh Macken:
“I am genuinely looking forward to this interview. I think it's fair to say the general consensus among marcom professionals is that in large part because of the social web, Public Relations professionals are in a period of transition unlike any other in their history. My hope is that PR and marketing professionals will take their lead from someone who has proven her ability to adapt professionally over a period of 20+ years."

About Deirdre K. Breakenridge:
Deirdre Breakenridge is an author, entrepreneur and President/Owner of Mango! Marketing. A 20 + year veteran in PR and marketing, she is the author of four Financial Times Press books, “Putting the Public Back in Public Relations,” co-authored by Brian Solis, “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding.”

Breakenridge is a professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on PR, Interactive Marketing and Business. She also speaks internationally on the topics of PR and social media. She has spoken publicly on the topics of PR, online marketing and brand building for the Public Relations Society of America (PRSA), The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), Tier1 Research and at a number of colleges and universities. She is a member of the PRSA and has served on the Board ofNJ/PRSA and the New Jersey Advertising Club.

About Mango! Marketing (http://www.marketmango.com)
Mango! is based on a unique hybrid approach to reaching an audience. Services include strategy and creative as well as the tools to execute campaigns using both traditional and social media methods.

Much of the firm's knowledge and expertise has been published in over a dozen best-selling books written by Mango! partners Deirdre Breakenridge and Jay Miletsky. The two launched Mango! to put their combined knowledge and experience to practical use in their newly developed hybrid model of marketing communications.

About VMR Communications
VMR Communications, LLC is a full-service social media agency providing social technology strategic counsel, employee training and community management services to help businesses and non-profit organizations improve their online share-of-voice and marketing / communications ROI. VMR is a ScoutLabs agency partner.

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