Marketo Customers to Share Sales and Marketing Alignment Best Practices at Sales 2.0 Conference

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Appirio and Corporate Visions Improve Sales Productivity in the Cloud with Marketo

Marketo, the revenue-focused marketing automation company, today announced that two of its customers; Appirio, a cloud solution provider, and Corporate Visions, a sales and marketing consulting firm, will present their use of Marketo to improve sales and marketing alignment and drive faster and better sales results tomorrow at the Sales 2.0 Conference in San Francisco.

“Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today,” said Jon Miller, Vice President of Marketing at Marketo. “The success that Appirio and Corporate Visions have achieved with Marketo demonstrates that when marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.”

Marketo’s cloud-based marketing automation and sales effectiveness solutions enable collaboration from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Unlike other solutions that focus primarily on the needs of sales or marketing, but not both, Marketo provides uncompromising solutions for both sales and marketing, including the industry’s best lead management solution and the only sales effectiveness solution that combines online behavior tracking with analytics to focus resources on the hottest leads and opportunities.

“Marketo gives our sales and marketing teams a great deal of insight into the needs and focus areas of our customers and prospects," said Kirk Crenshaw, Director of Marketing at Appirio. “Marketo Lead Management and Marketo Sales Insight specifically have enabled us to improve sales and marketing effectiveness through lead scoring, lead nurturing and more effective lead management.”

“Marketo has greatly improved the alignment of our marketing and sales organizations,” said Tim Riesterer, Chief Marketing Officer and Senior Vice President of Strategic Consulting at Corporate Visions. “Moreover, using Marketo, marketing's contribution to the sales pipeline grew by 10x and marketing-sourced contribution to revenue shot to 25% - with no additional resources, no IT and no outsourcing.”

Sales 2.0 Conference Details

The 2010 Sales 2.0 Conference is where forward-looking sales and marketing leaders will learn how to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter in any economic climate. The two-day conference reveals innovative strategies that make the sales cycle more efficient and effective for both the seller and the buyer. Produced by Sales Dot Two Inc. and co-hosted by Selling Power magazine publisher Gerhard Gschwandtner, the Sales 2.0 Conference will be held on March 8th and 9th at the Four Seasons Hotel in San Francisco.

About Marketo

Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo’s powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the AppExchange. As of January 2010, more than 400 enterprise and mid-market clients in 14 countries have selected Marketo.


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Gwen Dille
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