San Francisco, CA (PRWEB) March 8, 2010
Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies, today announced that Razorfish, one of the largest interactive marketing companies in the world, has dramatically improved the effectiveness of its paid search marketing services by implementing Marin Search Marketer®. With Marin, Razorfish has reduced the time spent on daily bidding, reporting, and campaign management by up to 50% for many of its brand-name SEM accounts, driving huge efficiency gains for its clients’ large-scale paid search marketing campaigns.
As one of the largest interactive agencies in the world, Razorfish operates an extensive search marketing department, delivering full-service SEM and SEO services to brand clients. The search marketing team of 100+ experts is spread across the U.S. and manages hundreds of accounts for over 50 large brands, including Victoria’s Secret, J. Crew, Shutterfly, Starwood, Weight Watchers, Disney, Polo Ralph Lauren, and CapitalOne.
With search marketing being such a crucial – and fast-growing – part of Razorfish’s business, Razorfish needed a next generation application that could efficiently handle the paid search programs of their diverse clientele; automate reporting for analysis and trend spotting; and provide sophisticated geo-targeting features for large accounts, as well as easy-to-use optimization and creative testing features for smaller accounts.
Razorfish undertook a comprehensive review of paid search management applications and chose Marin Search Marketer for its ability to accurately measure and improve paid search ROI, quickly onboard new clients, and streamline the process of bid and campaign optimization.
Razorfish account managers and account executives use Marin Search Marketer on a daily basis to manage all aspects of their clients’ paid search programs – from bid management and reporting, to campaign analysis and optimization – while managers use Marin’s dashboard to get a high-level view of program performance.
Marin’s ability to create reports in minutes was a real plus for Razorfish, as time saved from doing manual tasks could be reinvested into improving client support, integration, and strategic planning.
Razorfish estimates achieving the following results with Marin Search Marketer: reduced time spent on daily bidding, reporting, and campaign management by up to 50%; reduced time spent on-boarding new clients by two-thirds; re-investment of team resources to better serve clients and optimize campaigns for higher performance and ROI led to increased budgets on many accounts; and more accurate daily, weekly, and monthly reporting – at the keyword, ad group, campaign, and trend (seasonal, promotional etc.) level.
“Marin has increased efficiency for the entire search marketing team. By migrating all of our paid search accounts onto one central resource, our teams can spend more time thinking and less time executing, so they can focus on innovative ways to grow and optimize our clients’ search programs. In short, Marin allows us to deliver better service, better insight and better results,” said Matthew Greitzer, vice president of search marketing at Razorfish.
“With Marin, I can instantly get a 360-degree view of how our search marketing program is working for our clients at a variety of levels,” said Lindsay Blankenship, director of search marketing at Razorfish. “The filter functionality allows for me to quickly sift through an account to understand performance across client KPI’s across hundreds of thousands of keywords and seamlessly generate critical reports with the click of a button, and measure ROI to the keyword level on any account at any time.”
“As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale paid search programs for their clients,” said Chris Lien, chief executive officer, Marin Software. “Razorfish has long been a leader in embracing the latest technologies to deliver extremely effective marketing and advertising programs, and by adopting Marin Search Marketer as their paid search management application for use on hundreds of brand-name accounts, they have once again proven they are innovators in interactive marketing.”
About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 175 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $850 million of annual paid search spend in the Marin Search Marketer application.
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Razorfish is part of the Publicis Groupe (Euronext Paris: FR0000130577) VivaKi organization. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.