Commercial Production, Web Advertising, TV - and Matt LeBlanc? - Converge on Moonrap.com

Share Article

Matt LeBlanc's outgrown his doofus-y demeanor and delivers a more mature comedic sensibility in a 2-minute "Episodes" teaser directed by Paul Fuentes of Moon Media.

"Building a successful media boutique today is not just about executing work. It's about doing great work that spans TV, Web, theatrical, mobile, every medium - we're still creating amazing content, but now the box has changed.

"My directors were always relevant, now they're topical," said commercial production veteran Tom Mooney, referring to the latest project of Moon Media director Paul Fuentes, a popular promo for Matt LeBlanc's new show, "Episodes," slated to debut in May on SHOWTIME and BBC2. "Building a successful media boutique today is not just about executing work. It's about doing great work that spans TV, Web, theatrical, mobile, every medium - we're still creating amazing content, but now the box has changed. The popularity of a promo like Paul's just drives that point home." http://www.moonrap.com/2010/03/leblanc.html

Fuentes' Le Blanc promo (he's helmed numerous promo campaigns for SHOWTIME, HBO, CBS, and others) is the subject of an article on Moon Media's new online magazine, http://www.MoonRap.com. In the article, Mooney references the dynamism of the Web, which works in mysterious ways, connecting with audiences with the content of their choosing: "The Web gives you what TV doesn't, it allows you to pull the content you want, and in this case it's Matt LeBlanc!" (Mooney worked with LeBlanc during the "Friends" era, exec producing the ongoing, EMMY-winning "The More You Know Campaign" for NBC)

"It's healthy for us all to acknowledge that everything we watch is going to originate or appear on the Web and that the Web will, in turn, appear on TV," Mooney said. "So, in putting this company together, I looked for commercial directors who were involved in a lot of interesting things, across many platforms," Mooney said. "As a result, we have all kinds of projects to talk about on our blog. Hopefully, it's material that people will find engaging, entertaining, and informative." Indeed, Moon Media features an eclectic roster of directors tailor-made to suit today's agency and client needs, from traditional broadcast to progressive, web-based campaigns. "It's frustrating sometimes, because many in our business hold on to the old way of thinking," he added, "and that's not the real world."

Prior to founding Moon Media last year, Mooney was a partner in Headquarters Films, in its heyday one of the top 5 production companies in the world. With that company, he took home every imaginable award and honor the ad industry had to offer; he sees things differently now. "I want my peers to respect what I do," he said, "but so much points to the Web now, which is highly democratic. What I want most now is the audience award."

Moon Media combines Mooney's strong reputation for award-winning commercial production and his history servicing the largest global brands with a keen appreciation of how the market works today. In only its first year, the company has executive-produced web series and short films to showcase its talent - and its ability to be a partner for brands and agencies. "We used to be called 'production partners,'" he concludes. "Because that's all we did, production. Now, we are strategic and creative partners as well. We're on an adventure together. We're adventure partners."

The Moon Media roster is comprised of directors Agust Baldursson, Michael Engler, Des Mullan, Wonderland, Robert Black, Duccio Fabbri, Paul Fuentes, Scigliano Brothers, Liz Hinlein, and Jeff Cooney

The company also features a Direct from London roster that includes David Eustace, Double Act, and Chris Mudge.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Hesh Rephun

310.850.2353
Email >
Visit website