LazyTown Sportacus and Michelle Obama moves Washington DC

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On Friday 5th March 2010, LazyTown superhero Sportacus (aka Magnus Scheving) joined Michelle Obama for the US Soccer Foundation & National Alliance for Hispanic Health youth soccer clinic, in Washington, D.C. In addition to this event, LazyTown will be teaming up with the US Soccer Foundation on a 25 date tour to Hispanic communities throughout the US, helping to get kids moving with appearances from Sportacus. These events are part of Michelle Obama’s newly formed Let’s Move campaign (http://www.letsmove.gov).

LazyTown Sportacus kicks a football with Michelle Obama

"Getting kids moving is a key factor in tackling obesity and health problems among the young," said Magnus Scheving, creator and CEO of LazyTown, who plays Sportacus in the hit children's TV series.

On Friday 5th March 2010, LazyTown superhero Sportacus (aka Magnus Scheving) joined Michelle Obama for the US Soccer Foundation & National Alliance for Hispanic Health youth soccer clinic, in Washington, D.C. In addition to this event, LazyTown will be teaming up with the US Soccer Foundation on a 25 date tour to Hispanic communities throughout the US, helping to get kids moving with appearances from Sportacus. These events are part of Michelle Obama’s newly formed Let’s Move campaign.

LazyTown superhero Sportacus was there to support the inaugural event, provide warm-up activities for the attending children, and to give out LazyTown SportsCandy (fruits and vegetables) and water, helping to promote health and fitness.

Ed Foster-Simeon, President of the US Soccer Foundation, said, “We are very happy to team up with LazyTown in our effort to get kids all over the country active and moving.”

“Getting kids moving is a key factor in tackling obesity and health problems among the young,” said Magnus Scheving, creator and CEO of LazyTown, who plays Sportacus in the hit children’s TV series. “For over 20 years we have been promoting health and fitness to young children through LazyTown activities, and I am delighted to join the US Soccer Foundation and the National Alliance for Hispanic Health in support of the First Lady’s Let’s Move campaign to tackle childhood obesity.”

“LazyTown is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day," said Scheving.

Event details
The event kicked off at 10:00 am, Friday March 5th, with 60 children from Bruce Monroe Elementary School.
Lead Coach: Judah Cooks
Team of Coaches: United for D.C. Coaches & DC United Academy Coaches (8)
Team of Volunteers: U.S. Soccer Foundation Staff

Each participant received a Soccer Ball, T-shirt, LazyTown Go! Water, Sunsweet Fruits, Lunch, Snack (provided by LazyTown – SportsCandy, aka grapes and carrots).

Appearances:
Ed Foster-Simeon (President & CEO, U.S. Soccer Foundation), Dr. Jane Delgado (President and Chief Executive Officer of the National Alliance for Hispanic Health), Don Garber (MLS Commissioner), Sunil Gulati (President, US Soccer), Eddie Pope, Claudio Reyna, Jaime Moreno, Cristian Castillo, Briana Scurry, D.C. United’s Talon (mascot), Washington Freedom’s Glory (Freedom Mascot)

Notes:

  •     LazyTown is the only children’s entertainment and lifestyle brand committed to health
  •     The LazyTown brand was conceived and created by Magnus Scheving, a world-class athlete, who plays the principal character in the TV series, superhero Sportacus
  •     The LazyTown HD TV series is broadcast in 128 countries worldwide
  •     SportsCandy is the name given by LazyTown to fruit and vegetables

For further information
Contact Suzanne Noble
Director of PR LazyTown Entertainment
(+44) 7957 371840
suzanne(at)lazytown(dot)com
http://www.lazytown.com

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Suzanne Noble
LazyTown PR & Marketing Director
+44 7957 371840
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