ProTrak International Announces Development of a New Web-Based Platform

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ProTrak announced today a major development effort that involves a phased transition of their popular CRM solution to a Web Services .NET based platform.

ProTrak announced today a major development effort that involves a phased transition of their popular CRM solution to a Web Services .NET based platform.    “Even under these very challenging economic conditions we continue to make major investments in the future, said Simon Koziel, President of ProTrak. We have been serving the institutional investment community for over 20 years now and this new development program for ProTrak CRM is further proof that our firm is in this business for the long term. We are optimistic about the future and ProTrak will continue to provide the best-of-breed CRM solution for asset managers.”

As Koziel discussed the details of the development effort, he emphasized the requirements that he had placed on the project. “First, I insisted that there be absolutely no impact on our current clients’ workflow. There will be no database conversion or migration with its potential for disruption, high cost and possible loss of data. After all, our current ProTrak Advantage version was designed from the ground up with the .NET migration in mind. And, while we will introduce a new user interface and lots of new graphics, it is essential that ProTrak Advantage keeps its “centric view” functionality and ease-of-use that our clients enjoy today. Second, I wanted a phased development approach that would give users new capabilities with each phase but would not take away any of their existing functionality. And, third, I wanted our developers to use the latest modern, but proven, rapid development platform.”

ProTrak’s Development Team chose the Microsoft Silverlight platform. “This advanced development tool enables us to deliver a visually rich web browser based experience while maintaining ProTrak’s proven “centric view” user interface, robust back-end and exceptional reporting functionality”, added Koziel. In Phase I, which will be delivered in the coming months, remote and internal users will be able to utilize ProTrak’s primary functionality via a new web browser interface while others can simultaneously use the current system. In the following development phases the entire functionality of the existing system will transition to the new platform. I am confident that, with this new development program, ProTrak CRM will continue to be the superior solution in the marketplace.”

About ProTrak International, Inc.
ProTrak, a recognized innovator and industry veteran, has been providing best-of-breed client relationship management (CRM) solutions to the investment management community for over 20 years. ProTrak has the only CRM software suite that fully serves the needs of both traditional and alternative investment managers. The ProTrak Advantage CRM system improves the effectiveness of the investor relations, sales & marketing, research and compliance teams by providing tools for managing the complex, multi-dimensional relationships common to the investment management industry. For more information visit http://www.protrak.com.

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James Scaief
ProTrak International
212 265-9833 ext. 206
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