I am genuinely impressed with the work from this year’s REBRAND 100 Global entrants... Some entries were spot on in connecting with their targeted customers, patients and clients.
McLean, VA (PRWEB) March 9, 2010
Pappas Group was named one of the world’s most effective design agencies in the sixth annual REBRAND 100® Global Awards. REBRAND 100 is the highest recognition for excellence in brand repositioning, and is the first and only global juried program of its kind. Pappas Group earned spots in the Notable Winners category for its rebranding work on behalf of Network Solutions, the Georgetown University School of Continuing Studies, and Harvard Business Publishing.
To select winners, a new international panel of industry experts convenes yearly to review the best of the submissions, considering “before” and “after” images of brand transformations with written summaries. Emphasis was on executed strategy that made an emotional connection, and met the stated objectives and needs of the identified target market. Jurors were unaware of the brand strategist’s name and size when reviewing the projects; therefore, a small consulting firm had as much opportunity to be selected as global organizations.
“Since founding Pappas Group in 2003, I have always encouraged our creative teams to ‘go big’ in order to make dramatic and lasting impressions,” said Pappas Group President Anthony Pappas. “Recognition in the REBRAND 100 is a fantastic validation of our work and I am proud of our team and excited for our clients.”
Over 36 industries and 29 countries are represented among the 2010 winners. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension.
“I am genuinely impressed with the work from this year’s REBRAND 100 Global entrants,” said Callison Executive Vice President and 2010 juror, Paula Stafford. “It is apparent companies are working hard to provide a 360 degree, comprehensive brand language. They see the value and strength of consistency, clarity of identity and message in reaching their respective audiences. Some entries were spot on in connecting with their targeted customers, patients and clients.”
The 2010 panel of 10 included Friederike Biegel, Director of Strategy, Peter Schmidt Group in Germany; Founder, Director & Principal Designer; Ashwini Deshpande of India-based Elephant Strategy + Design; Uche Nworah, Channel Brand Manger for Glo; Andrew Gorman, Creative Director, Radley Yelda; and Kit Hinrichs, former Pentagram Partner and founder Studio-Hinrichs.
About Pappas Group
Pappas Group is a full service creative agency. With a talented team of designers, strategic thinkers, and media experts, Pappas Group builds brands that stand out. The agency has worked with many prominent companies and organizations including Discovery Channel, Blackboard, Destination D.C., Harvard Business Publishing, Hanes Brands, Geico, Toyota, Volkswagen Credit, Network Solutions, Kastle Systems and many others. Accolades include The ADDY Awards, Webbys and Print Magazine Interactive Awards. For more information, visit http://www.pappasgroup.com.
About REBRAND™ and the REBRAND 100® Global Awards
REBRAND™ is the first, and only expert-led, global resource focused on brand transformations. Its REBRAND 100® Global Awards, is the highest, recognition for excellence in brand repositioning. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, the annual awards has entry deadlines in late September. View case studies from numerous industries at http://www.rebrand.com.